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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,963
Рецензии: 1,708

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1351–1375 из 1,704 отзывов о курсе Маркетинговая аналитика

автор: Muhammad A

20 нояб. 2019 г.

It was very simple to understand after a while, however, if you're a newbie to marketing and if you think marketing is only selling your product then you're very mistaken. At least I was. I would recommend before enrolling into this course you study at least something before enrolling. Also, do get yourself some paper and pens because you'll need to write down some formulas.

автор: Soumyabrata B

28 июня 2020 г.

The course was overall very good. It was extremely knowledgeable. But the tutorial on 'Projecting Lift' could have been a little explanatory given the questions that were asked in the quiz. I took down all the notes and took the course very seriously but while doing the quizzes when I referred back to the notes from the lecture I thought I am not getting a clear picture.

автор: kritika s

21 янв. 2021 г.

It was a great learning experience for me. I was able to learn about the marketing processes, brand assets, their value and measure the impact on the brand value of marketing decisions. Understand how data-driven decision-making impacts marketing. Got familiar with CLTV and regressions models. Learned how to design a marketing experiment and brand architecture.

автор: Lokesh J

10 мая 2020 г.

This course provide very good understanding of Marketing Analytics. The syllabus is designed so well with precise concepts. There are case studies as well which helps to enrich one's decision making skills. There are nice brand examples provided in the course like Snapple, Etch A Sketch and Betty Spaghetty. Overall I enjoyed, learned and developed new skills.

автор: Sagar B

27 мая 2020 г.

I want to say that the curriculum for first 3 weeks are easy to understand but in 4th week and 5th week a beginner will not understand the concepts like regression analysis,Breakeven units,lift,contribution margin so precisely. If the consult faculty add more key elements and examples to make understand to us...then the course will be a icing on the cake.

автор: Siwarut M

25 апр. 2020 г.

The instructor should provide more resources and slides for students' better understanding. As a beginner in the field of Marketing like me, I felt confused in some parts because of inefficient resources and explanation. So, I believe that if you could provide more resources, it would be very excellent! Thank you for your hard work, I really appreciate that.

автор: Kanishk P S

14 авг. 2020 г.

It is a good course however I personally felt that some places it needed to explain things further. I like to understand a topic while going in depth, here I felt the lack of it while dealing with different topics. Some topics were explained nicely but the course is not supported now and there were no replies in doubts section from teachers side.

автор: Shiva A

28 дек. 2020 г.

It was so helpful and informative, I really recommend to every one who wants to get promoted in this field. I watch the whole course twice and ever time I learned more . I can tell that there were some insufficient description in some segments that make you a little confused, but if you review the contents again, most of them can be solved.

автор: Josephine F

6 мая 2019 г.

The professor was great! Easy to understand. Loved how I could pause my course when I needed and resume anytime that was convenient to my schedule. I learned a lot about what it takes to make a good marketing decision. Hope to use what I learned in real life marketing experiments.

-Josephine Fermanian

Founder of Mother of Innovation

автор: mutiara k

4 июня 2020 г.

The course was great, it gives me a whole more understanding towards marketing analytic, Raj was a great teacher. However, I feel like the question, especially when it comes to math equation, the case on quiz is not very exploring our ability, rather it mostly replicating the math and the case that we have faced on the lecture.

автор: Melanie S

2 февр. 2021 г.

This is a great course for gaining deep insights into Marketing Analytics. I felt that the course could use an update when it comes down to the examples as it is fairly old and the numbers are outdated - but work great for examples. I wish it would mention ways of tracking these calculations via tools available on the market.

автор: Sidney W

11 мар. 2019 г.

Excellent overview of introductory and foundational elements of marketing analytics. Nice balance of concepts and real life examples. Introduction but no deep dive into statistical concepts that underlie the analytics. Needs to be updated for how AI is impacting the use and quantity of data in these models.

автор: Daniela P

19 мар. 2021 г.

I like this class, give many tools to be use in marketing analytics, however I feel it omitted some basic information that some of us could understand untill we search out it. Now, I do see more value in marketing than just make a basic marketing project, it definetly will help in my professional life.

автор: Owais S

15 апр. 2018 г.

This was a very comprehensive course! Professor Venkatesan's good nature , humor and expertise made many of the classes go by quickly! I do recommend this course to anyone looking to learn more about Marketing Analytics in a manner that is detailed and informative! Thank you, Professor Venkatesan! :)

автор: Jawad S

15 мая 2020 г.

This is a very compact course. I have learned very crucial calculations. Few times I faced challenged with quiz and calculations. This is not easy, as expected. It will be better if the course slides are more organized. Also, there should be an incorporation of marketing literature and book contents.

автор: Minato G

14 мар. 2021 г.

Overall, it was a valuable course foe me. Makes me understand about essential of marketing analytics. So many number come out, though... By the way the data that is used in this course was little bit old. Its was 2015 at newest. One thing I want them to improve is refresh the data. Thank you.

автор: Ignacio S

1 июля 2020 г.

I would rate 5 stars if the name of the course was Introduction to Marketing Analytics, since it doesn't go in depth in the matemathical concepts or the reason of use in certain parts of it. Either way, It is a very good course to open up about different ways to doing marketing analytics

автор: Martez M

24 июня 2019 г.

Class was wonderful and very insightful. It was challenging and I had to work very hard. The only negative, is no access to a professor, mentor, or any other class governance to help you out with questions. Teachers never respond to emails or questions. Otherwise, highly recommended!

автор: Davis F K

7 мая 2020 г.

Great course! Was productive despite being concise. The faculty made it easy to understand and grasp the concept, while adding a fair sense of humour to keep the motivation levels high. A good recommended course for anyone who wants to step into analytics in the marketing side.

автор: Bruno S S

5 мая 2020 г.

Some things are not explain so well, and that have a big impact during the course, and in the exams application along the course, but besides that , for me, that course was a good challenge and i learn a lot with Raj, a special thanks for all the crew and eat your vegetables!

автор: Shinji O

31 окт. 2016 г.

I found this was a well-organized fundamental course, despite my slight disappointment that I wanted to gain more knowledge and concepts on some other analysis methods. If you look for analytics course that focuses more on tool or skill, this is not the one.

автор: Urmit S

10 февр. 2019 г.

Extremely useful for beginners. However, it does require a basic understanding of marketing.

My recommendations before starting the course

1) Brush up basic math

2) Brush up basic marketing

3) Get access to Google Analytics (Demo Model) for practical learning

автор: Henry F

1 мая 2020 г.

This is a good course in terms of content, but the testing and quizzing is quite relentless. A long practice quiz before every graded quiz just takes too long. Raj is a great teacher, but this course is for people who have a good math ability already.

автор: Tarun b

27 мая 2020 г.

The course covers all the part of marketing which is really reqied to understand the senario of the market. the faculty member explain it in a very well manner.i like the activity also which they give.over all course is too good and intresting.

автор: Vipul G

17 апр. 2020 г.

It is a nice course for conceptual knowledge on Marketing Analytics. Very nicely delivered by the professor and easy to understand the concepts. i would recommend this course if you want to learn the basic concepts of Marketing Analytics.