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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.6
звезд
Оценки: 4,912
Рецензии: 1,431

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

1051–1075 из 1,424 отзывов о курсе Маркетинговая аналитика

автор: SUSANTA B

May 04, 2020

thank you

автор: Dr. A M

Apr 26, 2020

Excellent

автор: Deepak Y

Apr 26, 2020

EXCELLENT

автор: Swati D

Jan 17, 2018

Loved it!

автор: ankur s

May 24, 2017

excellent

автор: Subhashree N

Mar 04, 2016

fantastic

автор: Kritawat T

Jul 21, 2020

gooddddd

автор: saket j

May 28, 2020

Awesome.

автор: Kimberly B F

May 11, 2020

Amazing.

автор: Riddhi C

Nov 11, 2019

Loved it

автор: Ong W K

Sep 08, 2020

Awesome

автор: Ong W P

Sep 08, 2020

Thanks!

автор: Md R I S

Sep 02, 2020

Amazing

автор: SOPHIA T

Aug 05, 2020

perfect

автор: Mohd R b M A

Jul 22, 2020

awesome

автор: KISHORE K

Jul 02, 2020

Awesome

автор: sai d k

Jul 02, 2020

Awesome

автор: Rahul R

May 25, 2020

Awesome

автор: ousman m

May 23, 2020

so good

автор: Parthib G

May 14, 2020

Love it

автор: Sunny S

May 13, 2020

Helpful

автор: Shubham A

Apr 25, 2020

Amazing

автор: Abhishek P S

Aug 20, 2019

amazing

автор: Anuj S

Jun 29, 2017

Very We