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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,108
Рецензии: 1,479

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1026–1050 из 1,472 отзывов о курсе Маркетинговая аналитика

автор: Md. M I

Apr 17, 2020

Nice Course.

автор: Mostafizur R

Apr 16, 2020

great course

автор: Deleted A

Apr 13, 2020

Good course.

автор: Alejandro L

Feb 05, 2019

great course

автор: Santiago C

Dec 14, 2015

Great course

автор: Vignesh. M

Oct 02, 2020

Quite Good!

автор: BHAVESH V

Sep 07, 2020

best course

автор: Teriza M

Aug 30, 2020

very useful

автор: SHIVAM K

Aug 01, 2020


автор: Krishnan U

Jul 16, 2020

Very useful

автор: Satish M

Jul 14, 2020

Good course

автор: Skvs U

Jul 01, 2020

good course

автор: sachin k

Jun 28, 2020

Nice course

автор: Dr A l

Jun 08, 2020

Nice course

автор: SHIVAM V

Jun 08, 2020

good course

автор: kumar A

May 22, 2020

nice course

автор: Kunal M

May 21, 2020

Nice Course

автор: Deepak P

May 17, 2020

Best course

автор: Marcos A O O

May 16, 2020

Pretty Good

автор: Pankaj P

May 04, 2020

nice course

автор: Shubh S

Apr 27, 2020

good course

автор: Taby T

Apr 22, 2020

Great class

автор: Aditi M

Apr 13, 2020

good course

автор: SHAHIN J

Jun 30, 2020


автор: Kent T T H

Jun 13, 2020

Very good!