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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.6
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Оценки: 3,954
Рецензии: 1,159

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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76–100 из 1,160 отзывов о курсе Маркетинговая аналитика

автор: Гунченко А А

May 13, 2020

Thank you very much! I will enjoy your course during all my life, I think. It was very useful and it was a window into a world of marketing. Of course I will continue to study marketing because it`s my future profession, but I`m happy to spend this time with you and your course. It was funny :)

автор: Sena H

Jun 14, 2020

I seems to be a basic course however both with the quizes and projects it is challenging. This course forced my analytical thinging a lot and intensify my skills on marketing. If you are having a career in Marketing, it will be a initial step to learn the basic tools of marketing analytics.

автор: Kunal V

Oct 02, 2016

Well, It was such a pleasure to understand marketing Analytics. It was so customised that i could learn each and every concept rapidly. Thank you so much to professor who made it possible and it was pleasure that the way he teaches and makes you understand each and every concept so easily.

автор: Joan T L D C

Jun 15, 2020

The explanations are simple and fascinating! I found real-life examples to be really helpful. I also foudn this course particularly helpful for my studies in university. Kudos to Mr. Raj and the team, I will really value the resources and assignments I made throughout the entire course.

автор: Naresh k S

May 14, 2020

The way Raj takes it off is really simple and precise to the topic. The assignments really check your knowledge acquired from the classes. The best way to acquire something out of the box to initiate your creativity in the practical field. I won't forget the taste of squash though. LOL.

автор: KSHITIZ S

May 02, 2020

This is really a very well designed course and taught by a great teacher. It helps me to understand the need and importance of the analytical part. I never thought that i can learn the crux of marketing analytics in such a great way. Thanks Raj sir for your great teaching efforts.

автор: thủy

Jul 04, 2020

Thank you for the encouragement when it came to maths! I do like analytics, but have been afraid of maths for a long long time. The modules, and how the concepts are explained, are easy for me to comprehend. I will need to come back every now and then to deepen my understanding!

автор: Mihir M D

May 03, 2020

Very knowledgeable course provided the insights of how analytics can be implemented in marketing as well. Complete package in which the practical implementation was very good. Also the assignments which were asked us to submit were the real brainstorming element of this course.

автор: Pradeep L

Apr 08, 2020

Loved the course. The fact that the entire marketing was explained in a nutshell was the USP of this course. Unlike other courses where the emphasis is on teaching the topic, this course focuses on strengthening the basics and then moving forward with the topic. Thanks a lot

автор: Nguyen T N L

Sep 19, 2017

Good course with well-written teaching material and challenging assigments. Although there are certain hard parts its content, the lecture was good thanks to the well-guiding and nice Professor. I appreciate the course and hope to apply the knowledge learnt in my real work.

автор: Chanse W

Jul 26, 2018

A professor that makes the class fun and interesting, and an enjoyable subject make this course a great one. Not only did I learn some valuable and real world skills in this course, I also am able to leverage it in in future work that I undertake. I certainly recommend it!

автор: Himanshu K

Jun 22, 2020

The concepts, which if read through a book would've been boring, were excellently made simpler and much more interesting. The explanation and engagement were fantastic. Will continue to finish my vegetables!!!! Thanks a lot, Prof. Rajkumar for such an interesting course.

автор: Jose L L

Apr 17, 2020

Super enjoyed the course. The teacher was enthusiastics and helpful. The Tests and examples we're not too easy and not too difficult. It was the right type of challenge. What I really liked was the usage of Financial and Marketing concepts into data. Great for beginners!

автор: Abhishek K

Jun 12, 2020

The whole course is taught in a very easy to understand language. I wish to humbly thank Prof Rajkumar for explaining the concepts, the slides, notes and quizzes. Every part of this course is designed to enhance the knowledge and appreciate marketing process even more.

автор: Carl K

Jul 26, 2016

Course was well structured and well delivered. Just what I needed to refresh get an overview of current issues and practices. I enjoyed Raj's style, and thought the "squash" to prepare us for the harder parts, was great. I would gladly take another one of his courses.

автор: Diana B

May 23, 2020

I absolutely loved this course and found it extremely valuable. Raj is a fantastic presenter, and the quizzes are challenging and useful. I have never been an analytical person, but after this course, I want to learn more and delve deeper into the process. Thank you!

автор: Nikhil S

Jun 13, 2020

Over the period of 5 weeks, the course picks 5 fundamental concepts of marketing and discusses it in detail. The best part is the emphasis on numericals which helps us to understand the application of the concepts with respect to sales numbers, revenues and costs.

автор: Jaime B G

May 06, 2020

Great course overall, hard metrics made simple by the professor, which is really appreciated. The only issue I had was with the audio, it sounds terrific sometimes, the voice of the professor can suddenly break and may you rest in pepperonis if you had headphones.

автор: Anne C S

Mar 03, 2019

Very informative! Had to go over some videos a couple of times, especially when there were some equations involved. Professor is great and very engaging, quizzes and assignments really measured for understanding. Real case studies and examples. Highly recommended!

автор: Phuong N

May 04, 2020

Good blending of theory and exercises helps a lot with deep understanding of the concepts taught.

The Professor's explanation is very clear and easy to follow (partly thanks to the vegetables!). I find the course's content very interesting and useful. Thank you!

автор: Abhishek B

Feb 22, 2018

Pretty good course. The professor is extremely good at explaining difficult concepts with great ease. My second class by this professor after having attended a Darden offline class in Mumbai in November'17. Looking forward to more interaction with the professor.

автор: Andhika W S

Jun 28, 2020

This is a basic introduction to get to know about Marketing Analytics. It has a lot of statistics and numbers but it should be fine as long as you can keep up with the reading and calculation. Coursera is good place to learn and I really appreciate it. Thanks

автор: Khaldoon D

May 23, 2020

This course is amazing. I really how the instructor explained the concepts, which made things understandable and useful. As a computer scientist, I gained many ideas and I feel that I can pursue new research directions. Thank you for this great opportunity!

автор: Soutrik

May 16, 2020

the course is very nicely made sometimes funny sometimes serious, it never lets you gets bored. Also there are quizzes in between each video so that you do not get distracted. Honestly i felt this course would be boring but it turned out just the opposite.

автор: Lisa L

Jan 05, 2018

Easy to follow, humorous speech, keeping updated materials. It's been a pleasure taking this course, though in total it took me almost a year to finish it finally. I can understand better about the marketing and how to estimate the marketing decisions now.