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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,108
Рецензии: 1,479

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

951–975 из 1,472 отзывов о курсе Маркетинговая аналитика

автор: SHIKHAR D

19 июня 2020 г.

Excellent content

автор: YENDA R S P M

26 мая 2020 г.

very informative.

автор: Pooja S K

23 мая 2020 г.

Excellent course.

автор: Komal S

15 мая 2020 г.

Loved the course!

автор: Edepalli N v S L

29 сент. 2020 г.

Great experience

автор: Tremayne P

25 авг. 2020 г.

Very informative

автор: Joshua G G D

21 авг. 2020 г.

Excelente curso!

автор: Spandan G

21 авг. 2020 г.

very interesting

автор: Majdi K

5 авг. 2020 г.

Very interesting

автор: Vishnu N

14 июля 2020 г.

Great experience

автор: Manoj

7 июля 2020 г.

Wonderful course

автор: Gurkaran S C

6 июля 2020 г.

Excellent Course

автор: TOOBA A

4 июля 2020 г.

excellent course

автор: Faizan K

29 июня 2020 г.

very informative

автор: mahmoudsakr

19 июня 2020 г.

very good course

автор: JENNY U

18 июня 2020 г.

Excellent course

автор: KRITIKA U

9 июня 2020 г.

it was wonderful

автор: Abhishek V

23 мая 2020 г.

Excellent course

автор: Radhika R K

23 мая 2020 г.

Good and awesome

автор: Neha

22 мая 2020 г.

Much productive!

автор: Arpan M

13 мая 2020 г.

Nice explanation

автор: Sridharan Y

10 мая 2020 г.

Excellent course

автор: Shivam r

30 апр. 2020 г.

Quality content.

автор: Sourav B

20 апр. 2020 г.

Excellent course

автор: Komal G

18 апр. 2020 г.

Excellent Course