The agile practices that deliver excellent product are well understood, but they take focus, energy, and confidence to apply. This week, we’ll identify what’s hard about creating excellent products and how agile can help. We'll begin with a discussion of the Agile Manifesto- what motivated it and how it defines agile. Then we’ll get into the practical part- the problems agile solves, how to focus your time and energy, and how you’ll know if your practice of agile is working.

The best way to avoid building something nobody wants is to start with somebody in mind. In the design world, we talk about that "somebody" through a ‘persona’. Personas and problem scenarios (aka 'jobs-to-be-done') focus development on driving toward a valuable outcome for your user vs. just generating output. In this module, you’ll learn to focus your work by developing personas, problem scenarios, and alternatives using best practices from design thinking.

Now we’re going to transition from drafting personas and hypothesizing user needs to testing those assumptions and translating what you’ve learned into agile user stories. We’ll step through how you create an interview guide to ask your users the right questions and then we’ll dive into agile user stories. User stories are a standard feature of agile and serve as a day-to-day focal point for driving to value.