Об этом курсе: In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
Автор: University of Virginia
Преподаватели: R. Edward Freeman , University Professor; Elis and Signe Olsson Professor of Business Administration
Darden School of Business
| Выполнение | 4 weeks of study, 1-2 hours/week |
| Язык | English, Субтитры: Portuguese (Brazilian) |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 видео, 1 материал для самостоятельного изучения
- Reading: About the Professor
- Видео: The Dominant Story of Business
- Видео: Four Flaws in the Dominant Story
- Видео: The Fourth Flaw
- Видео: The Global Financial Crisis
- Видео: New Story is Emerging
Оцениваемый: Business in Society: The Problem
НЕДЕЛЯ 2
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 видео
- Видео: Corporate Philanthropy Current Issues
- Видео: Corporate Social Responsibility
- Видео: Corporate Philanthropy and Corporate Social Responsibility: Next Steps
- Видео: The Environmental Crisis Argument
- Видео: The Shades of Green Argument
- Видео: The Challenges of Environmentalism
Оцениваемый: Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society
НЕДЕЛЯ 3
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 видео
- Видео: It's Purpose, Not Profits
- Видео: The Interconnection and No Trade-off Principles
- Видео: The Friction Principle
- Видео: Examples of Creating Value for Stakeholders
- Видео: Conscious Capitalism
- Видео: Employee Engagement
Оцениваемый: Creating Value for Stakeholders
НЕДЕЛЯ 4
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 видео
- Видео: Husk Power
- Видео: Maggie's Ethical Auto Repair
- Видео: Red Goat Records and Passion
- Видео: Can One Person Make a Difference?
- Видео: Summary and Next Steps
Оцениваемый: Becoming a Stakeholder Entrepreneur
Часто задаваемые вопросы
Как это работает
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Авторы
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Стоимость
| Приобрести курс | |
|---|---|
| Получить доступ к материалам курса | Доступен |
| Получить доступ к оцениваемым материалам курса | Доступен |
| Получить итоговую оценку | Доступен |
| Получите сертификат о прохождении курса, ссылкой на который можно делиться с другими людьми | Доступен |
Рейтинги и отзывы
Great training, with a complete new perspective for me. Thank you!
Time to do it real in our professional and personal lives!
The content was decent and interviews were a great motivation. Some more lectures with more interviews from the sustainable business leaders would be a great addition to the course.
Excellent course!!
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
© Coursera Inc., 2018 Все права защищены.
Excelente curso.