In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
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Новые модели бизнеса в обществе
Виргинский университет
Об этом курсе
Недавно просмотрено: 82,372
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
50%
получил значимые преимущества в карьере благодаря этому курсу
Чему вы научитесь
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Приобретаемые навыки
Business ModelManagementStakeholder TheoryEnvironmental EconomicsEntrepreneurship
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
50%
получил значимые преимущества в карьере благодаря этому курсу
100% онлайн
Начните сейчас и учитесь по собственному графику.
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 6 часа на выполнение
Английский
Субтитры: Английский, Португальский (бразильский)
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
1 ч. на завершение
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
1 ч. на завершение
6 видео ((всего 40 мин.)), 1 материал для самостоятельного изучения, 1 тест
6 видео
The Dominant Story of Business 6мин
Four Flaws in the Dominant Story6мин
The Fourth Flaw10мин
The Global Financial Crisis5мин
New Story is Emerging7мин
1 материал для самостоятельного изучения
About the Professor10мин
1 практическое упражнение
Business in Society: The Problem10мин
1 ч. на завершение
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
1 ч. на завершение
7 видео ((всего 47 мин.))
7 видео
Corporate Philanthropy Current Issues 5мин
Corporate Social Responsibility 7мин
Corporate Philanthropy and Corporate Social Responsibility: Next Steps 7мин
The Environmental Crisis Argument 7мин
The Shades of Green Argument8мин
The Challenges of Environmentalism 5мин
1 практическое упражнение
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society10мин
2 ч. на завершение
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
2 ч. на завершение
7 видео ((всего 76 мин.))
7 видео
It's Purpose, Not Profits 6мин
The Interconnection and No Trade-off Principles 6мин
The Friction Principle 6мин
Examples of Creating Value for Stakeholders 17мин
Conscious Capitalism 10мин
Employee Engagement 17мин
1 практическое упражнение
Creating Value for Stakeholders15мин
1 ч. на завершение
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
1 ч. на завершение
6 видео ((всего 28 мин.))
6 видео
Husk Power 2мин
Maggie's Ethical Auto Repair 5мин
Red Goat Records and Passion 4мин
Can One Person Make a Difference? 5мин
Summary and Next Steps 3мин
1 практическое упражнение
Becoming a Stakeholder Entrepreneur10мин
Рецензии
Лучшие отзывы о курсе НОВЫЕ МОДЕЛИ БИЗНЕСА В ОБЩЕСТВЕ
от партнера CSNov 12, 2015
One of the most intriguing and thought-provoking courses I have ever done. I'm really pleased of finding and doing this course. It responds to my desire of doing good to society through business.
от партнера JODec 27, 2017
We had always wanted to kick start something here in Nigeria but needed a core training on what to do and how to go about it. I am excited because the course stated core practical examples .
от партнера JFeb 10, 2020
The course is very informative on the business environment pertaining to how business focus from just making money to fulfilling a purpose that benefits the society in which it operates
от партнера ASMay 14, 2016
This course gives a deeper insight into the ethics of the new way of business through enriching discusssions. The professor's delivery is efficient and it promoted critical thinking.
от партнера AYApr 30, 2018
The content was decent and interviews were a great motivation. Some more lectures with more interviews from the sustainable business leaders would be a great addition to the course.
от партнера CMJun 10, 2016
The course gives a general and big-picture perspective to prepare individuals a positive and healthy mindset to together shape a better business and society for the next generation!
от партнера AVOct 26, 2015
Very nice course. Provides inspiration than actual knowldge, but this was the professor's aim in the first place.\n\nI highly recomend this course to everyone, entrepreneur or not.
от партнера NJMay 28, 2016
Great course and would recommend it to each and every one of you who wants to make a difference in this world! Thank you Darden Business School, Professor Freeman and Coursera!
от партнера CPSep 10, 2015
Great and inspirational course. Thank you Prof Freeman for your approach that is making us think, reflect and question the current models of businesses in our societies!
от партнера FMJan 6, 2018
Interesting Class, well taught with lot of examples in real life and useful discussions in the forum. Builds the idea of a change in business and gives new perspectives.
от партнера YCApr 5, 2020
This is very good course which explain the duties of responsible citizen of the earth that what should he should do with respect to the new business models in society.
от партнера ASOct 14, 2015
This business module as taught me a new form of ethics of developing client and business relationships. I thank my professor for all resources and my class mates
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Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
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Оплатив сертификацию, вы получите доступ ко всем материалам курса, включая оцениваемые задания. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
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