In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
Этот курс входит в специализацию ''Специализация Entrepreneurship: Growing Your Business'
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Специализация Entrepreneurship: Growing Your BusinessВиргинский университетОб этом курсе
Чему вы научитесь
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Приобретаемые навыки
- Business Model
- Management
- Stakeholder Theory
- Environmental Economics
- Entrepreneurship
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
Рецензии
- 5 stars78,38 %
- 4 stars17,20 %
- 3 stars3,24 %
- 2 stars0,71 %
- 1 star0,45 %
Лучшие отзывы о курсе НОВЫЕ МОДЕЛИ БИЗНЕСА В ОБЩЕСТВЕ
It was nice to know different ways through which a potential entrepreneur can contribute to the society. I really liked the way Prof. Edward Freeman explained by giving numerous examples. Thank you!
Great content by the professor. He brought to light unique techniques that businesses can implement to not only do good in this world, but build a reputable brand and increase their revenue.
This is an enterprising course which touches on real life business situations. Prof is excellent and understand his stuff well including the company Presidents and CEOs who shared their experiences
It was an excellent experience for me as it motivated me to become and entrepreneur and change my mind set to serve people along with earning profits to make the world a better place to live in
Специализация Entrepreneurship: Growing Your Business: общие сведения
Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.
Часто задаваемые вопросы
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