Об этом курсе: Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
Для кого этот курс: This course is designed for working professionals or students who want to learn more about using the Business Model Canvas to drive innovation.
Автор: University of Virginia
Преподаватели: Alex Cowan, Faculty & Batten Fellow
Darden School of Business
| Уровень | Начинающий |
| Выполнение | 2 weeks of study, 1-2 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
18 видео, 1 материал для самостоятельного изучения
- Материал для самостоятельного изучения: Course Overview & Requirements
- Вопрос для обсуждения: Get to know your classmates
- Видео: Getting Started with the Canvas
- Видео: Making the Canvas Work for You: Your Role
- Видео: Making the Canvas Work for You: Product Phase
- Видео: Meet Enable Quiz
- Видео: Creating a Testable Product/Market Fit
- Видео: Knowing Your Customer
- Видео: Getting to Know Your Customer Better: Think See Feel Do
- Видео: Knowing What Propositions to Test
- Видео: Creating Testable Propositions
- Видео: Testing Your Propositions
- Видео: Sculpting the Customer Journey: AIDAOR
- Видео: Storyboarding AIDAOR
- Вопрос для обсуждения: What did you learn from storyboarding?
- Видео: Delivering the Customer Journey through Customer Relationships and Channels
- Видео: Mapping Customer Relationships and Channels
- Видео: Persona/Proposition Fit and Revenue Drivers
- Видео: Scaling Product/Market Fit with the Growth Hacking Canvas
- Видео: Creating a Culture of Experimentation
Оцениваемый: Week 1 Quiz on Focusing for Profitability and Growth
НЕДЕЛЯ 2
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
10 видео
- Видео: Understanding Business Model Type
- Видео: Business Model Type Implications
- Видео: Key Activities vs Important Activities
- Видео: Key Activities and Strategy-Driven Process Design
- Видео: Key Partners
- Видео: Costs Now vs. Costs Later
- Видео: The Hard Things about Digital Transformation & Corporate Innovation
- Видео: Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
- Вопрос для обсуждения: Share your completed Canvas
- Видео: Course Conclusion
Оцениваемый: Week 2 Quiz on Focusing Your Organization
Часто задаваемые вопросы
Как это работает
Задания курса
Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.
Помощь сокурсников
Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.
Сертификаты
Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.
Авторы
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Стоимость
| Приобрести курс | |
|---|---|
| Получить доступ к материалам курса | Доступен |
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| Получить итоговую оценку | Доступен |
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Рейтинги и отзывы
À vert praticable course.
Good course for someone know about BMC already; but want a different view.
Good course, it helped me understand the link between various concepts such as customer focus, design thinking, agile, process improvement, product management and so on, apart from learning how to use the business canvas itself.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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CG
Great examples!