Об этом курсе: Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
Для кого этот курс: This course is designed for working professionals or students who want to learn more about using the Business Model Canvas to drive innovation.
Преподаватели: Alex Cowan, Faculty & Batten Fellow
Darden School of Business
| Уровень | Beginner |
| Выполнение | 2 weeks of study, 1-2 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
- Видео: Focusing Innovation with the Business Model Canvas
- Reading: Course Overview & Requirements
- Discussion Prompt: Get to know your classmates
- Видео: Getting Started with the Canvas
- Видео: Making the Canvas Work for You: Your Role
- Видео: Making the Canvas Work for You: Product Phase
- Видео: Meet Enable Quiz
- Видео: Creating a Testable Product/Market Fit
- Видео: Knowing Your Customer
- Видео: Getting to Know Your Customer Better: Think See Feel Do
- Видео: Knowing What Propositions to Test
- Видео: Creating Testable Propositions
- Видео: Testing Your Propositions
- Видео: Sculpting the Customer Journey: AIDAOR
- Видео: Storyboarding AIDAOR
- Discussion Prompt: What did you learn from storyboarding?
- Видео: Delivering the Customer Journey through Customer Relationships and Channels
- Видео: Mapping Customer Relationships and Channels
- Видео: Persona/Proposition Fit and Revenue Drivers
- Видео: Scaling Product/Market Fit with the Growth Hacking Canvas
- Видео: Creating a Culture of Experimentation
- Видео: The Focused Organization
- Видео: Understanding Business Model Type
- Видео: Business Model Type Implications
- Видео: Key Activities vs Important Activities
- Видео: Key Activities and Strategy-Driven Process Design
- Видео: Key Partners
- Видео: Costs Now vs. Costs Later
- Видео: The Hard Things about Digital Transformation & Corporate Innovation
- Видео: Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
- Discussion Prompt: Share your completed Canvas
- Видео: Course Conclusion
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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| Получить доступ к материалам курса | Доступен |
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| Получить итоговую оценку | Доступен |
| Earn a shareable Course Certificate | Доступен |
I think Alex did an excellent job in bringing to life some concepts and ideas that might seems dull. The canvass is a great first step in the field of business model design and he does a good balancing act between process, detail and case examples. I can highly recommend this course as well as his other courses in this series.
David Jensen, UN Environment and Co-founder of MapX
RJ
Good course, it helped me understand the link between various concepts such as customer focus, design thinking, agile, process improvement, product management and so on, apart from learning how to use the business canvas itself.