Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
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Innovating with the Business Model Canvas
Виргинский университет
Об этом курсе
Недавно просмотрено: 7,114
Чему вы научитесь
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Приобретаемые навыки
Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Some experience with business development and innovation is helpful, but not required.
Прибл. 4 часа на выполнение
Английский
Субтитры: Английский
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
2 ч. на завершение
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
2 ч. на завершение
18 видео ((всего 81 мин.)), 1 материал для самостоятельного изучения, 1 тест
18 видео
Getting Started with the Canvas2мин
Making the Canvas Work for You: Your Role4мин
Making the Canvas Work for You: Product Phase4мин
Meet Enable Quiz2мин
Creating a Testable Product/Market Fit5мин
Knowing Your Customer5мин
Getting to Know Your Customer Better: Think See Feel Do4мин
Knowing What Propositions to Test6мин
Creating Testable Propositions3мин
Testing Your Propositions8мин
Sculpting the Customer Journey: AIDAOR3мин
Storyboarding AIDAOR7мин
Delivering the Customer Journey through Customer Relationships and Channels2мин
Mapping Customer Relationships and Channels6мин
Persona/Proposition Fit and Revenue Drivers6мин
Scaling Product/Market Fit with the Growth Hacking Canvas5мин
Creating a Culture of Experimentation1мин
1 материал для самостоятельного изучения
Course Overview & Requirements10мин
1 практическое упражнение
Week 1 Quiz on Focusing for Profitability and Growth30мин
1 ч. на завершение
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
1 ч. на завершение
10 видео ((всего 48 мин.))
10 видео
Understanding Business Model Type4мин
Business Model Type Implications6мин
Key Activities vs Important Activities3мин
Key Activities and Strategy-Driven Process Design8мин
Key Partners3мин
Costs Now vs. Costs Later6мин
The Hard Things about Digital Transformation & Corporate Innovation7мин
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5мин
Course Conclusion56
1 практическое упражнение
Week 2 Quiz on Focusing Your Organization30мин
Рецензии
4.5
Лучшие отзывы о курсе INNOVATING WITH THE BUSINESS MODEL CANVAS
от партнера HPJul 28, 2019
An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.
от партнера AHNov 18, 2019
Amazing stuff!\n\nIt is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.\n\nThanks Alex!
от партнера ABSep 23, 2019
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
от партнера MKOct 10, 2018
It gave a very practical approach for establishing business models with clear understanding of each and every stage.
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Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
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Оплатив сертификацию, вы получите доступ ко всем материалам курса, включая оцениваемые задания. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
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