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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.5
stars
187 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

HP

Jun 7, 2021

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

YG

Apr 9, 2023

It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.

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51 - 56 of 56 Reviews for Artificial Intelligence in Marketing

By Slavica D

•

Jul 27, 2023

Enjoyed how interactive it is, with quizzes, questions to pose and think about, articles to read and assessments after each module keeps you engaged. If only some of the data tools for marketers could have been included, that would be a reason to score five.

By Jessica T

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Nov 2, 2023

The class was good overall just not exactly what I was looking for. It provided a strong basis for how to use AI in marketing. I was just hoping for more knowledge that I could directly apply to my work.

By Foivos A T

•

Dec 7, 2020

Very interesting course , learned about machine learning , AI & Data in marketing . Practical examples analyzed .

By Suhas C G

•

May 22, 2021

really liked this course very much

By Methmina E

•

Sep 12, 2021

Very interesting

By Marlen S

•

Mar 22, 2021

Difficult