Об этом курсе
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Английский

Субтитры: Английский

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Предполагаемая нагрузка: 6 weeks of study, 3-4 hours / week...

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
4 ч. на завершение

What is Transmedia Storytelling?

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course....
21 видео ((всего 129 мин.)), 12 материалов для самостоятельного изучения
21 видео
Professional advice on getting started4мин
Brian Seth Hurst - Conspiracy for Good11мин
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7мин
Henry Jenkins - The Matrix. An example of a transmedia world3мин
Mikey Leung - The Darwin Aboriginal Art Fair10мин
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2мин
Key Concept - What is transmedia storytelling?12мин
An industry perspective of transmedia storytelling7мин
Henry Jenkins - The benefits of a transmedia approach2мин
Henry Jenkins - The importance of collaboration in the creative process2мин
Commercialism11мин
Copyright and transmedia storytelling2мин
Geoffrey Long - The future of the term 'transmedia'2мин
Henry Jenkins - What defines a successful transmedia project?1мин
Key Concept - The anatomy of story15мин
Henry Jenkins - How a transmedia strategy enriches a story3мин
Tom Ellard - Important elements of story6мин
Tom Ellard - Story structure and the hero’s journey3мин
Tom Ellard - The role of memory, imagery and emotion in understanding story5мин
Henry Jenkins - World building4мин
12 материала для самостоятельного изучения
Course Overview5мин
Important note about the assignments in the course5мин
Join the transmedia storytelling MOOC community!5мин
Meet your academic instructors5мин
Meet our industry partner - X Media Lab5мин
Meet the industry contributors10мин
Special thanks and acknowledgements5мин
Key points to remember from this lesson5мин
Module 1 Lesson 2 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 1 Lesson 3 Useful links and resources30мин
Key points to remember from this lesson5мин
Неделя
2
5 ч. на завершение

Creative Ideas Generation - Building a Storyworld

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy....
17 видео ((всего 100 мин.)), 8 материалов для самостоятельного изучения, 1 тест
17 видео
Narrative and story4мин
Charles Santoso - Six word stories1мин
Key Concept - Three tools for creating content7мин
Developing and communicating ideas6мин
Charles Santoso - Conceptual blending8мин
Stuart Samuels - What is an idea?6мин
Key Concept - Developing your conceptual story idea with content6мин
The importance of a strong central narrative8мин
Charles Santoso - Creativity techniques4мин
Sergio Paez - The role of visual storytelling3мин
Mikey Leung - Planning and testing your story3мин
Key Concept - Working creatively in storyworlds by using constraints3мин
Building a storyworld6мин
Charles Santoso - Storytelling and seed ideas9мин
Susan Bonds - The process of developing a transmedia story7мин
Mikey Leung - Using storyworlds in transmedia social campaigns3мин
8 материала для самостоятельного изучения
Module 2 Lesson 1 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 2 Lesson 2 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 2 Lesson 3 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 2 Lesson 4 Useful links and resources30мин
Key points to remember from this lesson5мин
Неделя
3
4 ч. на завершение

Understanding a Transmedia Audience

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs. ...
13 видео ((всего 68 мин.)), 6 материалов для самостоятельного изучения, 1 тест
13 видео
Audience in transmedia storytelling7мин
Connecting audience with story6мин
Henry Jenkins - The collective intelligence of a transmedia audience4мин
Key Concept - Understanding the audience using ethnography3мин
The changing nature of audience4мин
Mikey Leung - Identifying and engaging your audience2мин
Henry Jenkins - Developing strategy for engaging multiple types of audience5мин
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7мин
Key Concept - Understanding the audience using participatory design5мин
Mikey Leung - The potential of transmedia storytelling for audience engagement2мин
Maya Zuckerman - Rapid prototyping2мин
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6мин
6 материала для самостоятельного изучения
Module 3 Lesson 1 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 3 Lesson 2 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 3 Lesson 3 Useful links and resources30мин
Key points to remember from this lesson5мин
Неделя
4
4 ч. на завершение

The Transmedia User Experience

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences....
12 видео ((всего 66 мин.)), 6 материалов для самостоятельного изучения, 1 тест
12 видео
Tracey Taylor - Group interactive experiences4мин
Henry Jenkins - Orientation. Unifying a transmedia story experience3мин
Key Concept - Getting a grip on experience11мин
Tom Ellard - Advice about audience engagement2мин
Catherine Fargher - Evaluating user engagement5мин
Key Concept - Designing the transmedia user journey7мин
Henry Jenkins - Continuity and expectation in the transmedia user experience3мин
Designing cohesive experiences for multiple audiences11мин
Tom Ellard - Translating stories across different media1мин
Steve Peters - Ethics in transmedia storytelling2мин
Catherine Fargher - Designing for participation4мин
6 материала для самостоятельного изучения
Module 4 Lesson 1 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 4 Lesson 2 Useful links and resources30мин
Key points to remember from this lesson5мин
Module 4 Lesson 3 Useful links and resources30мин
Key points to remember from this lesson5мин
4.8
Рецензии: 73Chevron Right

80%

начал новую карьеру, пройдя эти курсы

78%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: LLMar 23rd 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

автор: EKSep 11th 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

Преподаватели

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Associate Professor Simon McIntyre

Associate Dean Education
UNSW Sydney | Art & Design
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Dr Ollie Bown

Senior Lecturer
UNSW Australia | Art & Design
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Emma Robertson

Associate Professor
UNSW | Art & Design
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Dr Geoge Khut

Lecturer
UNSW | Art & Design
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Dr Jeffrey Koh

Associate Lecturer
UNSW | Art and Design (formerly)

О UNSW Sydney (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

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