Chevron Left
Вернуться к The Cycle: Management of Successful Arts and Cultural Organizations

The Cycle: Management of Successful Arts and Cultural Organizations, University of Maryland, College Park

4.8
Оценки: 172
Рецензии: 53

Об этом курсе

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu....

Лучшие рецензии

автор: RV

May 20, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

автор: SS

Sep 02, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

Фильтр по:

Рецензии: 51

автор: Amandah Heald

Dec 02, 2018

I had already read The Cycle but this class was a good refresher of the book and I like the practical activities.

автор: Natalie Bell

Oct 12, 2018

This is a truly practical and insightful course.

автор: Hani Boeck

Sep 23, 2018

This is a wonderful course that really gives the basics of successful arts management. I attended another course by Michael Kaiser years ago and this is a great refresher! Having all of Michael's books is also very helpful and I would suggest everyone get all 4 for reference. Here's a PDF from the Hong Kong course: https://www.hkaaa.org.hk/uploads/hkaaa/201208/20120821_120217_34uRC0PAzP_f.pdf (it's in english)

автор: Cera Smith

Sep 03, 2018

Excellent course! I've been looking for a marketing course with a specific nonprofit focus without much luck. Though this course looks at other aspects of managing an arts nonprofit, it does touch heavily on the marketing aspect, and was incredibly useful.

автор: Sabeen Saleem

Sep 02, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

автор: Abdul Hamid

Aug 13, 2018

Great

автор: Hind El Ouardi

Aug 12, 2018

Very helpful course, rich with examples and case studies. All what we need as Cultural Managers!

автор: Roberto Enrique Briceño Garcia

Jun 25, 2018

This course was eye opening. I recommend to get (and read) the book because there's precious content in there.Even if in Sicily is really difficult to implement most of the concepts illustrated throughout the course I found myself, as I offer marketing services for some art organizations, realizing many of the problems described in the course. So many "a ha!" moments.The hardest part is to get the organization well... organized. Sometimes I just avoid to get too involved because frequently they want to get me on the board and risk to lost them as clients... so embarrassing.Together to my marketing business I also run a small art studio/workshop and having this precious knowledge on my toolbox is at times, illuminating.Thanks a lot for such a great course.

автор: Rafael Velasquez

May 20, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

автор: Meredeth Stucky

Apr 16, 2018

Excellent. We are a small but mighty museum that needs long range planning. We are going to use the Cycle as the foundation. Thank you, thank you.