Автор:   Northwestern University

  • Randy Hlavac

    Преподаватели:    Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info
Commitment5 weeks of study, 2-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.9 stars
Average User Rating 4.9See what learners said
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Задания курса
Задания курса

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Northwestern University
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Рейтинги и отзывы
Оценка 4.9 из 5 по 74 отзывам

Amazing!

I had no idea how much I needed this course until I finished it! This Capstone is a must-do, for any business owner, because it requires you to understand your business in such a valuable way. Marketing is one of the most expensive elements of a business and, because Social Media is the most effective way to target a market, having an overview of how it works will make hiring your Social Media manager a less confusing experience and will help you understand your target market and its needs from a different perspective. Although I now have the tools and certification (yay!) to work in Social Marketing, this course showed me that it may not actually be my dream job, but that's a good thing for my company because I now know how to save money on marketing, how to create an actionable marketing budget, and how to listen to my market. I use the tools I learned in this course and from all the courses in this certificate series, but especially this course, over and over again as I continue to pitch and raise money for my company. Professor Hlavac truly enjoys teaching and, once I can afford it, I hope to be able to hire one of his students because he inspires greatness, rigor, and joy in Social Media Marketing, so I assume his students will as well!

Great course. Loved the content and its delivery.

Why I think the Capstone Project is a great thing? How it brings the info from all of the previous courses in the Social Media Marketing Specialization together in one be picture. Basically, in this project you take all the knowledge and tools you've been given and put them together, which Professor Hlavac shows you very well how to do this step by step. The Excel spreadsheet examples you use are not difficult, but might like overwhelming for newbie. I would definitely use that tool for future social media strategies. I honestly, can't say enough for how professional and helpful Professor Hlavac is, I wish they could clone him for other courses. What an excellent communicator and I'm still amazed how quickly he responds to his students questions and remarks. I admire his work and his approach to making me feel as if I am his only students where there are thousands that take this specialization. I'm a little sad it over now. I enjoyed learning the material and I will be proud to have a certification from Northwestern University via Cousera. I'm also impressed with Northwestern University from what I've experienced in this specialization. Also, I'm sure I will refer back to the tools and the materials when working on a social media campaign.