Social IMC Example: American Express

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From the course by Northwestern University
Content, Advertising & Social IMC
486 ratings
Northwestern University

Content, Advertising & Social IMC

486 ratings
Course 4 of 6 in the Specialization Social Media Marketing
From the lesson
Social Integrated Marketing Communications (IMC)
In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc