Social IMC Example: Ridgid Plumber Forum

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From the course by Northwestern University
Content, Advertising & Social IMC
589 оценки
Northwestern University
589 оценки
Course 4 of 6 in the Specialization Social Media Marketing
From the lesson
Social Integrated Marketing Communications (IMC)
In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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