In this course, we delve into the potential impact of GenAI on various facets of business with a particular focus on customer value creation and productivity. We’ll review research from leaders in academia and industry to understand emerging thinking on GenAI’s business impact. Imagine a future where GenAI not only drives business growth but also reshapes the very fabric of industry operations. That's the transformative power of GenAI. Guest expert Robert Brenner (University of Illinois) will share his thoughts on what’s coming next and the implications this might have for businesses.
Setting a Generative AI Strategy
Setting a Generative AI Strategy
This course is part of Navigating Generative AI for Leaders Specialization
Taught in English
Some content may not be translated
Instructor: Jeff Maggioncalda, Coursera CEO
Included with 
Course
Gain insight into a topic and learn the fundamentals
Beginner level
No prior experience required
6 hours (approximately)
Flexible schedule
Learn at your own pace
What you'll learn
How GenAI is poised to impact the business world
How to develop a GenAI strategy
How businesses are developing and deploying their GenAI
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
February 2024
Assessments
2 assignments
Course
Gain insight into a topic and learn the fundamentals
Beginner level
No prior experience required
6 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Navigating Generative AI for Leaders Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
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There are 2 modules in this course
This short course explores the impact of Generative AI on industries and jobs and guides executives through strategic planning for GenAI implementation. A significant emphasis is placed on providing tools for CEOs to thoroughly analyze the impact of GenAI on various aspects of their business. The course also explores how GenAI can create customer value and enhance organizational productivity, offering practical strategies for identifying productivity opportunities.
What's included
13 videos7 readings2 assignments4 discussion prompts14 ungraded labs
This module is a collection of critical insights that are relevant to your generative AI strategy. We have curated these readings and have included an integration prompt within the readings themselves so that you can quickly catch up to speed on emerging thought leadership and leverage generative AI to evaluate how these insights might impact your strategy.
What's included
1 video6 readings
Instructor
13 Courses6,635 learners
Offered by
Recommended if you're interested in Machine Learning
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