Об этом курсе
4.5
6 ratings
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Protecting Business Innovations Via Strategy Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4...
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Предполагаемая нагрузка: 1-2 hours/week

Прибл. 8 ч. на завершение
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English

Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 1-2 hours/week

Прибл. 8 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
2 ч. на завершение

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers....
Reading
9 видео (всего 78 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video9 видео
1.1 Course & week 1 overview7мин
1.2 Resource Based Strategy9мин
1.3 Economies of Scale9мин
1.4 Network Externalities9мин
1.5 Access to Resources10мин
1.6 Access to Markets & Customers10мин
1.7 Knowledge as Advantage10мин
1.8 Resource Based Strategy Summary7мин
Reading2 материала для самостоятельного изучения
Course Outline10мин
Assignments & Grading10мин
Quiz1 практического упражнения
Introduction to Strategy Quiz16мин

2

Раздел
Clock
2 ч. на завершение

Move Fast or Get Passed

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied. ...
Reading
9 видео (всего 79 мин.), 1 тест
Video9 видео
2.2 Continuous Innovation8мин
2.3 Intel vs AMD9мин
2.4 Franchising9мин
2.5 Alliances, Joint Venture & Licensing10мин
2.6 The Love-Hate Relationship9мин
2.7 International Strategy9мин
2.8 Tesla is Going Global10мин
2.9 Move Fast or Get Passed Summary7мин
Quiz1 практического упражнения
Move Fast or Get Passed Quiz16мин

3

Раздел
Clock
2 ч. на завершение

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts....
Reading
6 видео (всего 60 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video6 видео
3.2 Global Cyber Law11мин
3.3 Mice & Elephants11мин
3.4 Contracts Online12мин
3.5 Terms & Conditions12мин
3.6 E-commerce Strategy Summary5мин
Reading2 материала для самостоятельного изучения
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10мин
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10мин
Quiz1 практического упражнения
e-Commerce quiz16мин

4

Раздел
Clock
5 ч. на завершение

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations. ...
Reading
8 видео (всего 79 мин.), 4 материалов для самостоятельного изучения, 2 тестов
Video8 видео
4.2 Pricing Strategy11мин
4.3 Big Data & Analytics @ Capital One15мин
4.4 Most Profitable Song9мин
4.5 Pricing of Drugs14мин
4.6 Why no Coca-Cola at Pizza Hut?11мин
4.7 Changing the Rules Summary5мин
4.8 Course Summary8мин
Reading4 материала для самостоятельного изучения
(Optional) Documentary of the "Happy Birthday Song"10мин
(Optional) Readings & videos on "Pricing of Drugs"10мин
Please rate this course! :)10мин
Enroll in other Protecting Business Innovations Courses10мин
Quiz1 практического упражнения
Post course feedback38мин
4.5

Лучшие рецензии

автор: JPApr 9th 2018

Nice overview of the strategies for business to keep advantage in the market

Преподавателя

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

О The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

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