Об этом курсе
4.3
Оценки: 192
Рецензии: 39
Специализация
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Часов на завершение

Прибл. 11 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/week...
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Английский

Субтитры: Английский...
Специализация
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Часов на завершение

Прибл. 11 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/week...
Доступные языки

Английский

Субтитры: Английский...

Программа курса: что вы изучите

Неделя
1
Часов на завершение
2 ч. на завершение

The Pharmaceutical Industry: Bench Science to Bedside

In this module you will learn how medical technology goes from ideas to treatments. First we will focus on the pharmaceutical industry. The take-away messages from this module are that there are many exciting ideas that never make it out of the lab. Furthermore, those ideas that do make it out requires hundreds of millions of dollars per innovation. The skills gained from this module to enable a successful capstone is an appreciation of how technologies are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful drug before it goes to market and competes to enhance and save lives. ...
Reading
12 видео (всего 66 мин.), 4 тестов
Video12 видео
Meet Steve Parente (or "My Five Hats")5мин
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4мин
1.1.1 Pharmaceuticals: From Bench to Bedside5мин
1.1.2 Pharmaceutical Industry: Drug Development Challenges3мин
1.1.3 Pharmaceutical Industry: Intellectual Property7мин
1.2.1 Pharmaceutical Industry: Food & Drug Administration3мин
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44мин
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6мин
1.3.1 Pharmaceutical Reimbursement: US Market5мин
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5мин
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7мин
Quiz4 практического упражнения
Pharma Bench Science10мин
Pharma Regulatory10мин
Pharma Reimbursement10мин
The Pharmaceutical Industry: Bench Science to Bedside20мин
Неделя
2
Часов на завершение
4 ч. на завершение

Pharmaceutical Market Deployment & Management

In this module you will learn about how the pharmaceutical industry takes a product that has cleared the bench and sells it in the market. Pharmaceutical marketing of a drug product is one of the most complex consumer behavior activities in practice today. Selling a new drug in a highly competitive global market space with a patent clock ticking is a constant tactical game played out on a long strategic clock that also runs into subsequent generic deployment. The take-away messages from this module are the pharmaceutical market requires strategic thinking that considers an array of contingencies. The market also must be nimble to adjust to different government policies that can create or break decades long product lines and therapeutic interventions. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project. ...
Reading
9 видео (всего 69 мин.), 4 тестов
Video9 видео
2.1.2 Who are your Customers?4мин
2.1.3 Who or what Influences your Customer?9мин
2.2.1 Early Competitors in Brand Space10мин
2.2.2 Global Space Competitors9мин
2.2.3 Generic and Over the Counter (OTC)5мин
2.3.1 Trends in Cancer Drugs5мин
2.3.2 British Criteria for Cancer Drug Payment6мин
2.3.3 U.S. Criteria for Cancer Drug Payment7мин
Quiz3 практического упражнения
Pharma Marketing Plan10мин
Pharma Competitor Analysis10мин
UK vs. US Policy for Cancer Drugs10мин
Неделя
3
Часов на завершение
2 ч. на завершение

The Medical Device Industry: Bench Science to Bedside

In this module you will learn how medical device industry innovates and brings transformational products to market. The take-away messages from this module are that there are many exciting ideas that never make it off the cutting room floor of universities and research labs. Furthermore, those devices that do make it have to quite novel to compete in an increasingly crowded space. The skills gained from this module to enable a successful capstone is an appreciation of how medical devices are innovated a midst a sea of regulation and intellectual property constraints. You will be better prepared to under the features of likely successful medical device before it goes to market and competes to enhance and save lives. ...
Reading
9 видео (всего 48 мин.), 4 тестов
Video9 видео
3.1.2 Device Failure5мин
3.1.3 Medical Device and Pharma Convergence4мин
3.2.1 Reimbursement Coding3мин
3.2.2 Payment to Healthcare Providers4мин
3.2.3 Medical Device Industry: Reimbursement Strategy4мин
3.3.1 U.S. Device Public Reimbursement6мин
3.3.2 U.S. Device Private Insurer Reimbursement5мин
3.3.3 Medical Device Reimbursement Outside U.S.5мин
Quiz4 практического упражнения
Medical Device Innovation10мин
Medical Device Regulatory10мин
Device Reimbursement10мин
Medical Device Bench Science to Bedside20мин
Неделя
4
Часов на завершение
2 ч. на завершение

Medical Device Market Deployment & Management

In this module you will learn about how the medical device industry takes a product that has cleared the bench and sells it in the market. Selling a new medical device in a highly competitive global market space with a patent clock ticking is a constant tactical game particularly in the crowed medical device Class 1 and Class 2 space. The take-away messages from this module are the medical device market requires constant innovation with product updates required at a far quicker rate than the pharmaceutical market. Manufacturers must also be nimble to adjust to different government reimbursement policies that put great financial risk or previously risk free core customers. The skills gained from this module are an understanding of the competitive landscape analysis as well as threat assessment analysis required to complete the capstone medical innovation project....
Reading
10 видео (всего 60 мин.), 4 тестов
Video10 видео
4.1.1 Medical Device Industry: Market Space6мин
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6мин
4.1.3 Medical Device Industry: Global Partnerships6мин
4.2.1 Medical Device: Device Competitor Analysis5мин
4.2.2 Medical Device: Global Competitor Analysis3мин
4.2.3 The 510k: Friend or Foe?6мин
4.3.1 Go to Market6мин
4.3.2 Managing Market Share7мин
4.3.3 Keeping the Product Fresh and Safe in the Long Run7мин
Quiz4 практического упражнения
Device Market Plan10мин
Device Competitor Analysis10мин
Device Sales & Risk10мин
Device Market Deployment & Management20мин
4.3
Рецензии: 39Chevron Right

Лучшие рецензии

автор: BKJul 15th 2017

Very useful to get the domain knowledge about pharmaceutical and medical devices field; markets ranging both in the USA and globally. Gained immense knowledge b taking this course. Thank you.

автор: NLAug 16th 2017

Loved this class too. It was well done. Classes presented at a good pace for keeping my attention while the information was really interesting.

Преподавателя

Avatar

Bryana Mayer

Lecturer
Carlson School of Management, Medical Industry Leadership Institute
Avatar

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

О University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

О специализации ''Healthcare Marketplace'

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

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