Об этом курсе
4.9
933 ratings
260 reviews
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities...
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Предполагаемая нагрузка: 4 weeks of study, 3-6 hours/week

Прибл. 11 ч. на завершение
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Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 4 weeks of study, 3-6 hours/week

Прибл. 11 ч. на завершение
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English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
3 ч. на завершение

The Music Industry

This week, you'll learn about the history of the music industry, dating back to 1900. You'll also learn about recent technological advances have changed the music industry. ...
Reading
6 видео (всего 62 мин.), 10 материалов для самостоятельного изучения, 2 тестов
Video6 видео
1900-195012мин
1950 - 200012мин
Napster and Beyond9мин
Today's Music Industry Structure16мин
Week 1 Recap2мин
Reading10 материала для самостоятельного изучения
Welcome to Music Business Foundations10мин
Meet Your Teaching Assistants10мин
Connect with Your Classmates10мин
Getting to Know You10мин
Learner Support10мин
Earn A Course Certificate10мин
Week 1 Learning Targets10мин
Rigor Mortis (1977)10мин
New Millennium Innovators: iTunes and Spotify10мин
The Future of the Music Industry10мин
Quiz2 практического упражнения
What Are Your Goals?8мин
Week 1 Quiz20мин

2

Раздел
Clock
3 ч. на завершение

Recording Agreements

This week, you'll learn the ins and outs of recording agreements and why they are important. You'll learn what royalties and advances are and how they are calculated. You'll also learn about 360 degree or "all-in" deals....
Reading
14 видео (всего 118 мин.), 5 материалов для самостоятельного изучения, 1 тест
Video14 видео
The Importance of Recording Agreements17мин
Contract Provisions17мин
Royalties10мин
Third Party Licensing7мин
Breakage Deductions6мин
Free Goods2мин
Reserves7мин
Streaming Services10мин
Advances and Recording Budgets10мин
360 Deals or "All-In" Deals9мин
Neil Jacobson on 360 Degree Deals12мин
Richard Blackstone on 360 Degree Deals1мин
Week 2 Recap2мин
Reading5 материала для самостоятельного изучения
Exclusive Recording Contract10мин
Royalties: Controversy10мин
Music and How the Money Flows10мин
Weighing the Options10мин
360 Deals: An Industry Reaction to the Devaluation of Recorded Music10мин
Quiz1 практическое упражнение
Week 2 Quiz20мин

3

Раздел
Clock
2 ч. на завершение

Copyright Basics

This week will focus on copyright law. You'll learn about the history of copyright. You'll learn about the various types of rights and when copyright infringement occurs. You'll also learn how to register your creative works with the United States Copyright Office. ...
Reading
9 видео (всего 71 мин.), 3 материалов для самостоятельного изучения, 1 тест
Video9 видео
The Importance of Copyright3мин
History of Copyright14мин
Forms PA and SR8мин
Bundle of Rights18мин
Bundle of Rights That Relate to the Sound Recording8мин
Copyright Infringement8мин
Fair Use4мин
Week 3 Recap2мин
Reading3 материала для самостоятельного изучения
Download Forms PA and SR10мин
Examples of Derivative Work10мин
Infringement Court Cases10мин
Quiz1 практическое упражнение
Week 3 Quiz20мин

4

Раздел
Clock
2 ч. на завершение

Managers, Agents, and Attorneys

This week outlines the various roles in the Music Business Team - Managers, Agents, and Attorneys. You'll also learn how to negotiate a contract for each of these roles. ...
Reading
13 видео (всего 86 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video13 видео
The Role of the Personal Manager12мин
Traits of the Successful Personal Manager7мин
Personal Manager Commissions8мин
Contract Term1мин
Fiduciary Responsibilities3мин
The IT Factor5мин
The Importance of a Fan-Engaging Show11мин
Business and Road Managers6мин
Booking Agents4мин
Regulations of Managers and Agents13мин
Entertainment Attorneys9мин
Week 4 Recap1мин
Reading2 материала для самостоятельного изучения
Thank You and Good Luck10мин
Music Business Foundations Course Evaluation10мин
Quiz1 практическое упражнение
Week 4 Quiz22мин
4.9
Direction Signs

33%

начал новую карьеру, пройдя эти курсы
Briefcase

83%

получил значимые преимущества в карьере благодаря этому курсу
Money

11%

стал больше зарабатывать или получил повышение

Лучшие рецензии

автор: BDOct 23rd 2017

This course was very useful and important to me, I plan on venturing in the music world very soon and knowing/ equipping myself with all of these will come in pretty handy for me. Thank you immensely.

автор: DKFeb 22nd 2016

I advise this great course to everybody who wants to learn more about music industry in general, music business principles and tricks, including all types of agreements and principal actors.

Преподаватель

John P. Kellogg

Assistant Chair
Music Business/Management

О Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

О специализации ''Music Business '

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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