Об этом курсе: If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills
Автор: Arizona State University
Преподаватели: Andrea Mürau Haraway, International Educator
Arizona State University, Global LaunchПреподаватели: Wanda Huber, International Educator
Arizona State University Global LaunchПреподаватели: Jenny Young, International Educator
Arizona State University Global LaunchПреподаватели: Beatriz Fuentes-Anderson, International Educator
Arizona State University Global Launch
| Основные сведения | Курс 3 из 4 — Business English Specialization |
| Уровень | Учащийся среднего уровня |
| Выполнение | 6 weeks of study, 2-4 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Product
Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.
6 видео, 7 материала для самостоятельного изучения, 4 тренировочных теста
- Reading: 1.1 Weekly Goals and Advice from Instructors
- Reading: 1.3 Vocabulary Preview
- Discussion Prompt: Meet and Greet: Introduce Yourself
- Reading: Directions for Submitting Audio or Video
- Видео: 1.4 Effective Brainstorming Techniques
- Reading: 1.5 Why Brainstorming Works Best Online
- 练习测验: 1.6 Checkpoint: Brainstorming
- Видео: 1.7 Giving Opinions in Brainstorming
- 练习测验: 1.8 Checkpoint: Giving Opinions in Brainstorming
- Видео: 1.9 Group Dynamics: What Role Will You Play?
- Reading: 1.10 How Group Dynamics Affect Decisions
- 练习测验: 1.11 Checkpoint: Group Dynamics
- Видео: 1.12 Agreeing/Disagreeing In Meetings
- 练习测验: 1.13 Checkpoint: Agreeing/Disagreeing In Meetings
- Reading: 1.14 Expressing Opinions-Sentence Stems
- Discussion Prompt: 1.15 Let's Discuss: Brainstorming Success Stories
- Видео: 1.16 Week 1 Review
- 同学互评: 1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
- 同学互评: 1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)
- Reading: 1.20 Quizlet Vocabulary Practice: Product
Оцениваемый: 1.19 Week 1 Test
НЕДЕЛЯ 2
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
6 видео, 10 материала для самостоятельного изучения, 4 тренировочных теста
- Reading: 2.1 Weekly Goals and Advice from Instructors
- Reading: 2.3 Vocabulary Preview
- Видео: 2.4 Writing Surveys That Get You Actionable Insights
- Reading: 2.5 Writing Survey Questions: a Useful Blog Post
- 练习测验: 2.6 Checkpoint: Writing Effective Surveys
- Видео: 2.7 Visually Communicate Data with Charts
- 练习测验: 2.8 Checkpoint: Visual Communication - Charts
- Reading: 2.9 Welcome to the Age of Experience
- Discussion Prompt: 2.10 Let's Discuss: Welcome to the Age of Experience
- Reading: BONUS: 5 Key Metrics Measuring Brand Loyalty
- Видео: 2.11 Chart and Graph Interpretation
- 练习测验: 2.12 Checkpoint: Chart and Graph Interpretation
- Reading: 2.13 Perceptual Edge: Problems and Solutions for Graphs
- Видео: 2.14 Graph and Chart Presentation
- 练习测验: 2.15 Checkpoint: Graph and Chart Presentation
- Reading: BONUS - Eight Tips for Writing Effective Survey Questions
- Reading: BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
- Reading: BONUS - Writing Good Survey Questions Tips and Advice
- Discussion Prompt: 2.16 Let's Discuss: Outside The Box Puzzle
- Видео: 2.17 Week 2 Review
- 同学互评: 2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)
- Reading: 2.20 Quizlet Vocabulary Practice: Product Perception
Оцениваемый: 2.19 Week 2 Test
НЕДЕЛЯ 3
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
6 видео, 8 материала для самостоятельного изучения, 3 тренировочных теста
- Reading: 3.1 Weekly Goals and Advice from Instructors
- Reading: 3.3 Vocabulary Preview
- Видео: 3.4 Perception in Visual Communication
- Reading: 3.5 It's All Gooooooooood
- Видео: 3.6 Visual Communication Strategies
- 练习测验: 3.7 Checkpoint: Visual Communication
- Видео: 3.8 Concise Language for Social Media Marketing
- Reading: 3.9 Excellent PowerPoint Examples
- 练习测验: 3.10 Checkpoint: Concise Language for Social Media Marketing
- Видео: 3.11 Clever and Catchy with Caution
- 练习测验: 3.12 Checkpoint: Clever and Catchy with Caution
- Reading: 3.13 Nuts & Bolts ~ What is a Tagline?
- Discussion Prompt: 3.14 Let's Discuss: Unintentionally Funny Taglines
- Reading: 3.15 Creating your Personal Tagline Worksheet
- Reading: 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
- 同学互评: 3.17 Apply Your Knowledge What's Your Tagline? (optional)
- Видео: 3.18 Week 3 Review
- Reading: 3.20 Quizlet Vocabulary Practice: Promotion
Оцениваемый: 3.19 Week 3 Test
НЕДЕЛЯ 4
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
6 видео, 8 материала для самостоятельного изучения, 3 тренировочных теста
- Reading: 4.1 Weekly Goals and Advice from Instructors
- Reading: 4.3 Vocabulary Preview
- Видео: 4.4 Cialdini's Principles of Influence - Part 1
- Reading: 4.5 "Why?" It works!
- Discussion Prompt: 4.6 Let's Discuss: "Why" It Works.
- Видео: 4.7 Cialdini's Principles of Influence - Part 2
- 练习测验: 4.8 Checkpoint: Principles of Influence
- Reading: 4.9 Metaphor, A Persuasive Heavy Weight
- Discussion Prompt: 4.10 Let's Discuss: Metaphor Hunting
- Reading: BONUS: Cialdini in His Own Words
- Reading: BONUS: Social Proof in Action
- Видео: 4.11 Power of One Word
- 练习测验: 4.12 Checkpoint: Power of One Word
- Reading: 4.13 How to Get People to Do Stuff: Nouns or Verbs?
- Discussion Prompt: 4.14 Let's Discuss: How to Get People to do Stuff: Nouns or Verbs?
- Видео: 4.15 Influential Language
- 练习测验: 4.16 Checkpoint: Influential Language
- Discussion Prompt: 4.17 Let's Discuss: Scarcity - Cialdini in My Life
- Видео: 4.18 Week 4 Review
- Reading: 4.20 Quizlet Vocabulary Practice: Persuasive Techniques
Оцениваемый: 4.19 Week 4 Test
НЕДЕЛЯ 5
Pitch
Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.
6 видео, 16 материала для самостоятельного изучения, 5 тренировочных теста
- Reading: 5.1 Weekly Goals and Advice from Instructors
- Reading: 5.3 Vocabulary Preview
- Видео: 5.4 Preparing your Presentation
- Reading: 5.5 Kinesics: Body Language for the Presenter
- Reading: 5.6 Presenting in English: Strategies for the Non-Native Speaker
- 练习测验: 5.7 Checkpoint: Presentation Strategies
- Видео: 5.8 Consultative Sales Presentations
- Reading: BONUS: The Consultative Sales Approach
- Discussion Prompt: 5.9 Compete with Competitors not Customers
- 练习测验: 5.10 Checkpoint: Consultative Sales Presentations
- Reading: 5.11 Interpreting Body Language for Sales
- Discussion Prompt: 5.12 Let's Discuss: Interpreting Your Body Language
- Discussion Prompt: 5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview
- Reading: BONUS: Killer Presentations
- Видео: 5.15 Language for Sales Scripts
- Reading: 5.16 Tips for Sales Scripting
- 练习测验: 5.17 Checkpoint: Language for Sales Scripts
- Видео: 5.18 Impromptu Speaking/Elevator Pitch
- Reading: 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
- 练习测验: 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
- Reading: 5.21 Keep them Listening with Transition Words
- Reading: 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
- 练习测验: 5.23 Useful Phrases and Transitions
- Reading: 5.24 Love it! Outstanding Example of an Elevator Pitch
- Видео: 5.25 Week 5 Review
- Reading: 5.26 Steps to Preparing a Good Elevator Pitch
- 同学互评: 5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)
- Reading: BONUS Excellent TEDTalk on Elevator Speech
- Reading: BONUS Asking and Answering Questions
- Reading: 5.29 Quizlet Vocabulary Practice: Pitch
Оцениваемый: 5.28 Week 5 Test
НЕДЕЛЯ 6
Review
In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.
1 видео, 1 материала для самостоятельного изучения
- 同学互评: 6.1 Free Content Brings Me To You (optional)
- Reading: 6.4 References
Оцениваемый: 6.3 FINAL TEST
Часто задаваемые вопросы
Как это работает
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Авторы
Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Стоимость
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Рейтинги и отзывы
Excellent and very useful course
very informative
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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very very good course ill recommend it