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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School
1,023 ratings
About the Course
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy.
IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product.
Top reviews
KM
Feb 1, 2021
Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.
YP
Sep 6, 2020
Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics
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176 - 177 of 177 Reviews for Marketing Mix Fundamentals
By Sondos I
•Nov 22, 2023
The course is monotonous
By K S
•Sep 24, 2020
Did not like the class