Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
автор: Debbie M•
I like the course and I think it is a course that you really need to think and be creative on the marketing strategy. I really like those case studies in the real world that you see different business try to do something to fulfill the world of digital marketing. It is an easy course for the beginner to understand the marketing world
автор: PATRICK B•
With less knowledge with the trend in Digital Marketing, This course has opened so much doors for me and a brand new perspective in life. I have learned so many new things (compared when I took Marketing courses back in 2002). I am planning to complete all six course affiliated to this and hoping to apply for the I-MBA down the road.
автор: Srohit R•
It is a very helpful course.
I would encourage people from the Marketing background to please take this course to enhance your knowledge further. The Professor who taught the course is just exceptional. His way of teaching, examples and case studies made it more easy for me to learn and progress.
All the best to everyone.
автор: Mangiza P•
Great course. I learnt a lot on implications of digital on the 4ps. Though I work in a more traditional marketing function, with a product that will probably continue to be distributed using conventional channels (cement), I see some lessons I can take back to the office as we all try to use the power of digital that is now with us.
автор: Gopakumar V S•
I'm very excited completing each module in this course. Very useful, interesting, more over exciting topics. I don't have words to say about the course but really valuable and about assignment each peer should have the basic idea about the topic to go forward next level. So I really enjoyed the course and to complete to more module.
автор: Norma C P P•
It was an incredible introduction to the world of marketing Im a chemical and safety engineer but I am looking new horizons. I think this is a new opportunity for my professional carrier. Aric congratulations, it is not only to know about it but let us understand thats what matter. Im enthusiastic with this course :) , Best Rgs,
автор: shannon h•
Loved it. A simple overview of current digital marketing concepts to help me better talk the talk in an interview. The extra bonus was the 3D printer discussion. I have 3 of them in my workspace and my friends and colleagues call them magic makers. So cool - prices have come way down so everyone should have one in their home.
автор: Naairah S•
This was quite an introductory inclusive course with up-to-date digital practises in the current market. The instructions for the assignments are specific and easy to understand and grade. The assignments also provide hands-on experience with the topics taught in the module.
Great thanks to the University, Instructor, and Coursera.
автор: Chan S S•
It is an amazing experience to study online with the easy access of the course platform and flexibility given to work and study at your own pace. I am most delighted to say that I am proud to pass the Digital Marketing course 1 without any hassle. Happy to have completed the course and hope to continue learning through Coursera.
автор: Majid S•
Great course - easy to follow and a great insight intro into digital marketing. Very modern with interesting examples of how well known companies have marketed their products and services. A very understandable, interactive and practical approach that I can apply to the foundations of my digital marketing practices going forward.
автор: Adel Z•
This was one of the best course I've ever taken on Coursera! I love how Professor Rindfleisch is dedicated to his work and made everything so entertaining and educational at the same time. I also must note the perfect structure of lessons, assignments, and projects. Thanks a lot to everyone who was involved in making this course.
A wonderful course to kickstart my Digital Marketing specialization.A course with Interactive lectures along with resourceful reading materials. Not to forget, an excellent work by professor Aric Rindfleisch. A big thanks to the Coursera and University of Illinois at Urbana champaign, for producing this wonderful content.
автор: Rustam I•
I would like to express my gratitude to the Coursera and LMU .The course is done perfectly : not boring , interactive , quizes and excellent explanation in details by professor Tobias. I acquire a lot of knowledge from this course and I strongly believe that this course will expand not only by skills but also career perspective.
автор: Mette L•
I think this is one of the best learning experiences I have had as a professional (adult). It's academically founded, but I don't get confounded. Its mix of short video lectures, pop quizzes, real life case studies and assignments is perfect for keeping my attention while ensuring that I actually learn and retain that learning.
автор: Nayeema K•
Without any prior knowledge of digital marketing I enrolled myself in this course.I thoroughly enjoyed learning and this course helped me to understand all the basic concepts.Our INSTRUCTOR was amazing and did a great job.Definitely worth it.Thanks Coursera and University of Illinois for affording us with such an opportunity.
автор: Diksha B•
This was my first ever course on Digital Marketing. The contents of the course are so well explained and easy to understand for the beginners.The tasks are easy and very much enjoyable to complete. All thanks to the facilitators for creating such a great module. It is definitely added value inputs in my academics. Thank You.
автор: Vanessa S•
Excellent course! I really enjoyed every topic and lesson which gave me a good foundation into the world of digital marketing. My only critique is that the professor have input on grading our exercises or at least adding comments to our work. I value his input more over the other students to determine how well I am doing.
автор: Frank V•
The faculty is knowledgeable and is good at explaining the concepts.
The material is relevant, just at the level that I expected, not extra-deep and confusing, but approachable and touching the all the fundamentals.
It also covers the changes that the digital tools have brought to Marketing.
I definitely recommend this course.
автор: Yusuf K M W B•
I have a bit of background in business studies and I've learnt about marketing before which made me think that this course was basically mostly things that I've already learnt. However, this course has taught me several things and it built on what I've already learnt as well. Fantastic course, would recommend it for sure.
автор: Leonardo H•
Coursera and Illinois together have made an incredible partnership, the platform is very organized and intelligent, but the best of it is the effort that Illinois put to delivery the best of its content, I have learned a lot in this module, and certainly, I feel like I to want to learn more.
Thank you Coursera and ILLINOIS
автор: Giuseppe L•
I really enjoyed doing this course, I learned a lot through each of its modules and its Case Studies. Professor Aric Rindfleisch made each lesson of this course very interesting, easy to understand, full of content and with great examples. I definitely recommend this course!
Thank you University of Illinois and Coursera!
автор: Akbar Q•
This course is necessary in today's time when the world is moving towards digitalization. For me as a Commerce student, this course helped me in understanding the various necessary aspects of Marketing in a digital world. I would recommend this course to very student who wants to learn about the modern way of marketing.
автор: GUADALUPE O C•
EL CURSO TIENE OTRA DIMENSIÓN A LA QUE ESPERABA, MU GUSTO MUCHO Y APRENDÍ TAMBIÉN MUCHO, HOY TENGO UN CONCEPTO MEJOR Y DIFERENTE SOBRE ESTE TEMA DE LA MERCADOTECNIA QUE NO ES MI CAMPO DE TRABAJO MAS SIN EN CAMBIO LO HE ADOPTADO Y ME GUSTA, ESPERO SEGUIR APRENDIENDO MAS.
GRACIAS A TODOS LOS QUE HACEN POSIBLE ESTOS CURSOS.
автор: BHUVANA D•
An easy way to do this is to use the sentence structure, “When you [action],” or “Your performance on [project],” rather than using sentences that start with “You are.” A constructive feedback example about behavior is, “When you talk over Pam in the meetings, you're making the women on the team feel less comfortable
автор: Santiago G•
Great course! Wonderful overview with the perfect mix between theory, examples and trends! Awesome professor too! Aric makes an amazing job creating a cool, laid-back atmosphere but combines it with thorough knowledge about Marketing, academic insights and digital trends arising in this new era. Totally recommended!