This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
автор: Nickie Y•
Provides a good overview of the marketing 4Ps and how these relate to the digital world we operate in today. Good if you're looking for a 101 intro course to digital marketing, it lays the foundation but you will need to study further to delve deeper.
автор: Nirmiti C•
This was my first course on coursera in general. The amount of knowledge I've got through this course is tremendous. Every module at the end is tested with a quiz and case studies which enhances and tests your theoretical as well as practical skills.
автор: Jeevan L•
Very informative contents and examples were an eye-opener for me being a marketing professor. I was hesitant to complete the course, but as I progressed with the video lecture series, found it very interesting and engaging. Thank You, Professor Aric.
автор: Diego F T V•
Ha sido un curso que me ha permitido explorar, a manera de introducción, el mundo del mercadeo digital, y la verdad me ha gustado mucho. El profesor Rindfleisch usa ejemplos de fácil comprensión y es alguien que está a la vanguardia de esta materia.
автор: Carlos A G•
It is a great door for entrance to really understanding what digital means to marketing and be very concrete and precise when talking about digital marketing. Mainly because one usually think of digital marketing as equal to social media marketing!
автор: Marcia A d S•
Great Course! I loved the first module of Marketing in a Digital World. Professor Aric Rindfleisch is excellent. The material and exercises give full comprehension of the subject even for the ones without Marketing background. I would recommend it.
автор: Karan B•
It is a course which gives a great head start to someones who wants to make a career in digital marketing. All the points are cohesively and neatly explained and are well substantiated by relevant examples which makes the course easy to comprehend.
автор: Seher K•
I was hesitant at first as I thought "I know the basics of marketing and the 4Ps" but I was positively surprised. Very up-to -date, interactive and interesting course. Al lot of interesting real life examples. Had a lot of fun and learned a lot.
автор: Bobo C•
This course motivate the students to study further on Digital Marketing with the carefully designed syllabus. I love this course and the lecturer and regret this course is too short. I would have a comprehensive version of this course with the sam
I never had a clue about marketing but when I participated this course I found that marketing is very interesting, I learn a lot from this and I think I will continue in marketing way. Thank you prof. and everyone who are the part of this course.
автор: Leonardo U L N•
This course is very interesting because I could learn a lot about the marketing in a digital world, also, I Learned about new tools and new opportunities areas for to apply investigation.
In my point of view this course was wonderful.
Thanks a lot.
автор: Philip O J S•
I have no back background whatsoever in digital marketing, I thought the course will be very complicated. Digital marketing was taught using terms that I could easily understand and grasp. It was very informative and I have learned a lot. Thanks!
автор: Perley-Ann F•
Terrific course covering the full marketing mix with respect to digital - truly enlightening and with tons of ways I can improve my new venture - great videos that are well laid out and beyond interesting to watch. I highly recommend this course
автор: Sergio M•
Well structured course, synthetic and exhaustive material, suggested readings are really interesting as well as the cases used to explain some concepts and for the assignments.
I look forward to attending the other courses of this specialization.
автор: AKHILAJAY K•
This is one of the courses that I have enjoyed doing the most. I thank Professor Aric in helpung me to understand the concept of 4 Ps in Marketing ie Price, Place, Product and Promotion.The case studies are the ones that I have enjoyed the most.
автор: Jill H•
Great class! Very clear and well-structured content with good industrial case studies. All the assignments and honor assignments are all related to the case studies and reflecting what you learned and your career experiences. Highly recommended!
автор: Sreeram N•
The course was very useful and very informative on the basics of digital marketing and also the factors which may need to focus on implementing or running a digital business. Thanks, Coursera and GIES college to provide me with this opportunity.
автор: Ann Y•
This has been very insightful! It fulled my interest in Marketing, and now I am glad to inform you that I will be taking it up as a minor in my university. Alongside, I am also pursuing marketing and communications positions in my organizations.
автор: Anna B•
A thorough look into digital marketing with case studies of current companies like Tesla. Very engaging and a must when looking into the future of 3D printing as well as the implementation and importance of the four P rules. Highly recommended.
автор: Santosh I•
This course is very well presented, has the right mix of video lectures, exercises and reading material to keep engagement level high. I learnt not just the theory but saw it working in practice. Excellent work by Prof Aric Rindfleisch and team!
автор: Nguyen H T U•
This course consolidate my basic knowledge of Marketing. Besides, the course provide up to date information, actual case studies which help students connect the knowledge into reality in digital world. Thank you the professor for the knowledge.
автор: Danae P•
Great course, very informative! I enjoyed the interviews in the Quad also. I am now able to recognise digital marketing approaches when it comes to the 4Ps easier and I look forward to be in a position to set them into use. Thank you Professor.
автор: Sharron S•
The course provides lots of great examples to explain the concepts and theories in the digital world of Marketing 4P. The exercises are well selected to help us internalize and reapply what we've learnt into the business cases. Highly recommend
автор: Jean-Loïc D J•
This class was very well designed and lectured. I have a engineering background but in the first week of this class the professor taught the basic concept of the 4Ps so anyone even without Marketing background had a chance to follow the course.
автор: Vandana B•
The course Marketing in a Digital World gave me a good orientation on the topic . I am gaining confidence as I want to start working again. The examples and the exercises given were very helpful in understanding the subject in a deeper sense.