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Вернуться к Marketing analytics: Know your customers

Отзывы учащихся о курсе Marketing analytics: Know your customers от партнера Университет Маккуори

Оценки: 316
Рецензии: 75

О курсе

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Лучшие рецензии


16 окт. 2020 г.

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.


2 сент. 2020 г.

Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.

Фильтр по:

51–75 из 75 отзывов о курсе Marketing analytics: Know your customers

автор: Amelia S

30 авг. 2020 г.


автор: Flt L G R

3 июля 2020 г.


автор: Shreyasi P

12 сент. 2021 г.


автор: SOURYA P S

29 авг. 2021 г.


автор: RICHA D T R D T

23 окт. 2020 г.


автор: Deleted A

16 апр. 2020 г.


автор: Oscar S R

9 июля 2020 г.


автор: Maria C L C

25 июля 2020 г.

It has great content in general. However, I found the "further resources" of each week too extensive and I feel I missed the "HOW"; yeah, a lot of frameworks, a lot of examples but they didn't offer much guidance on HOW to apply those concepts

автор: Karenin G

22 сент. 2020 г.

Muy interesante, enfocado en los puntos más importantes y útiles para quien desee adquirir conocimientos básicos y de utilidad sobre todo si tiene su propia empresa. Es el punto de partida para continuar profundizando en este área.

автор: Michael W

4 авг. 2020 г.

Highly informative, and offered great insight into developing effective marketing strategies.

автор: Cassandra T

8 апр. 2022 г.

A great refresher. Lots of common sense. Some new learnings here. I really enjoyed it!

автор: Mutiara R

10 дек. 2021 г.

some material about social media marketing, is no longer relevant to current market

автор: Ajay K S

1 мая 2022 г.

Excellent learning while refreshing few topics

автор: Tim W

29 мая 2020 г.

A great course! Would definitely recommend!

автор: VISHAL S

16 июня 2020 г.


автор: Ajeet S

26 мая 2020 г.

Nice Content.

автор: Chetan S

10 апр. 2020 г.

this was good

автор: 972_SUVAM M

29 авг. 2021 г.


автор: Anwesha D

31 июля 2021 г.


автор: Amjad M

31 мар. 2020 г.


автор: Sasha M

17 мар. 2021 г.

Some of the links in the resource section need to be revised as the content they are linked to is no longer available and there are questions in the quizzes that are linked to these resources.

автор: Anoop

20 мар. 2020 г.

It was a great experience

автор: AMAN V

25 июня 2020 г.


автор: Maria F S

4 февр. 2020 г.

Not what I was looking for.

автор: Skyler R

10 янв. 2020 г.

Need more practical analysis tools, less theory