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Вернуться к Marketing analytics: Know your customers

Отзывы учащихся о курсе Marketing analytics: Know your customers от партнера Университет Маккуори

Оценки: 316
Рецензии: 75

О курсе

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Лучшие рецензии


16 окт. 2020 г.

I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.


2 сент. 2020 г.

Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.

Фильтр по:

26–50 из 75 отзывов о курсе Marketing analytics: Know your customers

автор: Cathy Y

23 мая 2020 г.

Simply taught yet practical and effective course!

автор: ROCKY K

19 нояб. 2021 г.

it was very educational. I learnt a lot

автор: Dr V G

27 июля 2020 г.

OK, I learned and Sharpen my skills

автор: ARYAN D

21 нояб. 2021 г.


автор: Dr. S M

5 июля 2020 г.

Outstanding course. Very impressed

автор: eshy j

8 дек. 2020 г.

Very helpful videos and resources

автор: Lai K P

5 июля 2020 г.

Very informative and very useful

автор: Bhavesh P

2 июня 2020 г.

good marketing skills mentioned

автор: Simon J A H

8 нояб. 2020 г.

Easy course very informative

автор: Viral t

11 июня 2020 г.

excellent course great going

автор: Emilia I

23 апр. 2021 г.

Very well structured course

автор: SARWAM S

2 нояб. 2021 г.

Very informative modules.

автор: Preetam D

9 апр. 2022 г.




автор: Lorena P

12 окт. 2020 г.

Excellent Course. Thanks

автор: harshit v

2 сент. 2020 г.

Very informative course

автор: Mohannad A

5 июня 2020 г.

This is a great course.

автор: ROOPALI R

17 апр. 2020 г.

Very nicely explained!

автор: Carmen M d R C C

29 мар. 2021 г.

Exelente Curso Online

автор: Vinod K R

10 апр. 2020 г.

good course thank you

автор: Mohd R b M A

29 мая 2020 г.

an eye opener course


12 сент. 2021 г.

Best course ever!

автор: Anwesha D

11 сент. 2021 г.

A​wesome Course!!

автор: AMIT N

8 нояб. 2021 г.

very good course

автор: Jignesh J

11 июля 2020 г.

Very Useful

автор: Hemant D

20 окт. 2020 г.