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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,292
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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901–925 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Youssef A

12 июня 2020 г.

I was very disappointed in the course as it is mainly focused on listing the different types of research, etc. without a variety of examples that better help reflect the content. The course was more concerned with recalling definitions than actually explaining the concepts.

автор: Diletta S

13 янв. 2021 г.

Extremely theoretical and the few concrete examples (like the purchase phases in the store) were not practical. I had to go through other sources to go deeper in the subject and get clearer definitions and examples.

I would not recommend this course.

автор: Kumar P

8 мая 2021 г.

Why do we even have a person telling us? This course could well be a presentation and we could read through it. Not at all helpful, only theory, no case studies. A lot of mistakes in the text slides and the delivery of the video.

автор: Masoud A

15 янв. 2017 г.

The material is extremely fragmented and it seems like that the instructor is just throwing information at you without caring if you are absorbing any of it at all. I got a headache and lost my motivation to learn the subject!

автор: Mohammed A K

22 окт. 2020 г.

This course is too boring. Lectures should be practical with a better structure. the instructor is also not engaging, seems that he just memorizes what he is saying. There are no real examples for entrepreneurs.

автор: vijaydilipraj

7 мар. 2021 г.

This module is very poorly structured. The professor lacks the expertise to explain the contents of the module in a fashion that is understood by all. He gave the impression as if he is reading from a textbook.

автор: Luiz S

9 апр. 2018 г.

There are many typos in the written material and in the videos.

The professor lacks of good teaching skills. He keeps repeating the same phrases over and over again.

His Hindi accent is hard to catch sometimes.

автор: Tamal T

29 сент. 2019 г.

The content was very theoretical, professor provided extremely superficial knowledge and worst of all, kept on deep diving into the easiest of concepts, while only skimming through the important ones.

автор: Neha B

18 сент. 2016 г.

Professor is really bad. Had to google most of the topics to understand them better. Not at all up to the usual Coursera standards. My sympathies to the people who have paid for this course.

автор: Thennavan E

20 авг. 2021 г.

I am really not happy with the content. Too much theory and no practical examples to understand the concepts better, IE business school must revamp the course. I am really disappointed

автор: Danielle D

4 янв. 2021 г.

The quiz questions don't even match the material. Otherwise, this course is most likely targeted towards Americans so find a new instructor because his accent is quite strong.

автор: Lennart v d M

25 июля 2019 г.

The course had to many text and no/bad visuals. The speaker was not talking clear and had ''small stop'' when he speaks, this makes it hard to follow or learn.

автор: Arturo A P

30 июня 2019 г.

The course is terrible, no clear ideas, bad pronunciation and the title sometimes do not have a clear timeline or relevance between videos

автор: N N

8 мар. 2020 г.

The lectures are very disorganized and logical stream are not clear. The information is theoritical and examples are not always relevant.

автор: Philippa

24 окт. 2019 г.

Especially in class #4, lot of dense abstract definitions without context. The quizs also seemed design to confuse instead of reinforce.

автор: Natalia P

18 мар. 2019 г.

Really not the best course. Mistakes, no structure, has nothing or very little to do with the reality of Consumer and Market Research.

автор: Karen G B B

24 янв. 2020 г.

I found the teacher does not organise thoughts. Many subjects were left in the sky or even not mentioned or explained.

автор: david d

17 февр. 2017 г.

The course content is really poor, I do not recommend this course if you are actually interested in learning anything.

автор: Ancuta B

28 сент. 2016 г.

Very theoretical, lack of clear structure and arguments, sadly, one of the weakest courses I've seen on Coursera.

автор: AJAY R

19 сент. 2020 г.

Very poor quality or content and way of teaching. The instructor is not confident enough himself to teach.

автор: Pau J

17 февр. 2021 г.

Terrible professor. I get the impression he has absolutely no idea of what he is talking about

автор: suwarn p

15 нояб. 2020 г.

Very incoherent structure. Just list of things been doled out without any large context

автор: Deborah R

9 янв. 2019 г.

Very poor content. Poorly explained, basic and boring. Had to drop out.


22 нояб. 2021 г.

Multiple effort for understanding the topic and the instructor

автор: Pankaj K K

23 окт. 2016 г.

concepts on prospect theory is not explained correctly