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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,498

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

401–425 из 970 отзывов о курсе Market Research and Consumer Behavior

автор: Sibikumaravel M

19 апр. 2020 г.

gained some knowledge

автор: Michelle M

25 авг. 2021 г.

easy to understand!

автор: Shubham S

7 нояб. 2020 г.

Very well explained.

автор: Aman k S

2 сент. 2020 г.

Couserera is amazing

автор: Dr. R

20 июня 2020 г.

Very Good Experience

автор: Shams S

9 мая 2020 г.

That's a good course

автор: Yael M E A

2 июня 2022 г.

Excelentes temas...

автор: GOLUGULA S P S 1

27 сент. 2021 г.

had a good learning

автор: Amarnath R

4 июня 2020 г.

excellent questions

автор: RANIT B

6 апр. 2020 г.

Got to learn a lot.

автор: Catherine R M

17 нояб. 2020 г.

Wonderful material

автор: Heshani T

12 сент. 2020 г.

excellent teaching

автор: JAYA J

13 авг. 2020 г.


автор: Sahu k h p

22 июля 2020 г.

Very useful course

автор: Visagan N

12 июня 2020 г.

very good insights

автор: Анастасия Т

24 дек. 2018 г.

I totally like it!

автор: Chongtao P

13 мая 2017 г.

good course indead

автор: Asjed K J

26 нояб. 2021 г.

very nice course

автор: Siddharth G

9 окт. 2020 г.

Excellent Course.

автор: Vignesh. M

28 сент. 2020 г.

Excellent Course!

автор: Prajon R J

3 сент. 2020 г.

very informative.

автор: Deleted A

17 мая 2020 г.

was very helpful.

автор: Jatin G

2 февр. 2020 г.

very good content

автор: Harsh G

16 янв. 2018 г.

Excellent course!

автор: Alemoka B F E

31 окт. 2021 г.

it was passionnt