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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,314
Рецензии: 936

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

351–375 из 938 отзывов о курсе Market Research and Consumer Behavior

автор: Laura M P

18 февр. 2018 г.

Great course for beginners!

автор: DIVISHA A

10 апр. 2022 г.

Great course for begineers

автор: Nwogu S C

14 февр. 2022 г.

This course is so detailed

автор: Vishal G

19 дек. 2021 г.

Great Learning Experience.

автор: RIMUI W N

15 нояб. 2021 г.

Really enjoyed the course.

автор: ANWESHA M

18 сент. 2021 г.

Its very benefitial to me.

автор: Iqra A

27 сент. 2020 г.

its so amazing and helpful

автор: SHUBHAM M

4 июня 2020 г.

An amazing course to learn

автор: Moutaz E W

28 мая 2017 г.

this course helps me allot

автор: Ibrahim K

19 нояб. 2020 г.

Very Helpful,, Thanks All

автор: Md S R S

18 нояб. 2020 г.

Related to my own subject

автор: Dipti B

20 июля 2020 г.

Great learning experience

автор: Rishabh J

28 апр. 2020 г.

Informative and practical

автор: Samuel A A

15 авг. 2021 г.

Clear and useful content

автор: pooja c

27 окт. 2020 г.

comprehensive literature

автор: Debapriya R

20 сент. 2020 г.


автор: Pavan K

29 авг. 2020 г.

Very helpful for student

автор: Stanny

24 июля 2020 г.

Impactful and insightful

автор: Jangkholun H

8 июня 2020 г.

Excel in research market


8 июня 2020 г.

Excel in research market

автор: Omar F T

22 мая 2020 г.

This is a useful course.

автор: Arunabh U

15 апр. 2020 г.

The teacher was amazing!

автор: Ahmed E

3 дек. 2019 г.

This is very good course

автор: Vinayak C

23 мар. 2021 г.

very good to undrestand

автор: BIKASH R S

30 мая 2020 г.

Nice learning under sir