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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,351

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

826–850 из 947 отзывов о курсе Market Research and Consumer Behavior

автор: Sara H

4 авг. 2017 г.

More deep explanation was needed at the week four. with more examples related to exam questions.

автор: Luis S

4 июня 2021 г.

Courses only scratches the surface of the topic, more expert interviews needed and readings.

автор: Fang S

27 мая 2018 г.

Except for the fact that the lecture was talking too fast with accent, this course is great!

автор: Evaldas K

27 нояб. 2017 г.

Very little information of everything. Very often something is mentioned and not explained.

автор: YULIA A

24 апр. 2020 г.

Half of the course feels like a high-school level, not enough examples, and SO many typos

автор: Natalia B

16 дек. 2019 г.

Information is given just as a list of some points without descriptions and explanations.

автор: Abhinav K

4 окт. 2019 г.

It was good but it need more explanation, specially regarding consumer behaviour.


28 июля 2021 г.

PPT not shared as resources, examples not given while explaining some concepts

автор: Mario V

25 апр. 2020 г.

Basic concepts, not very well explained, specially in the weeks 3 and 4.

автор: Beatriz M

8 нояб. 2020 г.

I think is was too basic and easy to pass withour putting much effort.

автор: Hsu M N

7 июля 2020 г.

Knowing more about behavior of customer is the benefit of this course.

автор: Kristoff P

7 авг. 2017 г.

I taught it would have been more about methodology of Market research

автор: Maria C O A

18 июля 2020 г.

Would have been very useful to have more examples on a real frame.

автор: Sultan M S S

15 мая 2020 г.

Shallow representations of concepts, especially in research part.

автор: Julio C G

27 мар. 2020 г.

Great course, something its difficult to understand the proffesor

автор: Uphar

3 сент. 2019 г.

Too much of theory should have included real-life examples.

автор: EHSAN A

27 февр. 2022 г.

غنية بالمعلومات , اللغة الانجليزية عند المحاضر غير مفهومة

автор: Lina G

15 окт. 2021 г.

It can be useful to have more applied examples than theory

автор: Lucas D B

2 дек. 2017 г.

It would help to learn if there were real life examples.

автор: Zakaria A

25 апр. 2020 г.

Interpretation of the definitions could be more helpful

автор: Amir M M L

24 авг. 2021 г.

The accent, the video material, the pdfs are too long

автор: APURBA B

21 июля 2020 г.

Content was very basic. Presentation was not so good.

автор: Majed A A

18 нояб. 2020 г.

the indian accent e little bit hard to understand

автор: Shubham K

11 апр. 2020 г.

faculty not that good in explaining concepts.

автор: Vishal K

16 июня 2022 г.

The course is good but it is too therotical.