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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,351

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

701–725 из 947 отзывов о курсе Market Research and Consumer Behavior

автор: Amol N

25 июля 2020 г.

Its great learning overall, thanks !

автор: Valeria N

12 апр. 2021 г.

well done, but too much technical

автор: Abdullah A

3 июня 2020 г.

Excellent , but examples are few.

автор: Lole A H

17 апр. 2020 г.

Nice content.

Easy to understand.

автор: Maximiliano C T

16 июня 2020 г.

Complex readings for beginners.

автор: Khandaker T A

11 нояб. 2020 г.

This is an outstanding course.

автор: Ankit S

6 мая 2020 г.

excellent for the beginners.

автор: Sparsh R

22 апр. 2020 г.

The instructor was very good

автор: Amanda Z L

25 янв. 2020 г.

The tutors doesn't help much

автор: JGMM B

5 сент. 2018 г.

Sometimes hard to understand

автор: Arindam D C

19 февр. 2018 г.

Good course for a beginner !

автор: Doğuhan K

10 сент. 2020 г.

a nice and fluent course

автор: Juan S A

7 июня 2020 г.

Sobresaliente en general

автор: Jacqueline B

27 июня 2017 г.

Logical, but too simple

автор: Chengyu Y

8 июня 2022 г.


автор: SRAJAN S

28 сент. 2020 г.

More examples required

автор: Abdul A

7 мая 2020 г.

it was of great help

автор: Deepakshi S

30 авг. 2021 г.

Best for beginners .

автор: SINDHU. S

29 сент. 2020 г.

Awesome teaching..!!

автор: Singh Y

25 мая 2020 г.

Audio can be better

автор: Guillermo M

16 мая 2020 г.

Me ha gustado mucho

автор: Vanishri K

23 сент. 2020 г.

Informative Course

автор: SUBASRI.K

29 июня 2020 г.

Very useful course


22 сент. 2020 г.

i think good work


22 июля 2020 г.

Improve knowledge