Created by:  IE Business School

Basic Info
Commitment4 weeks of study, 1-2 hours/week
Spanish, Subtitles: English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said

How It Works

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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Ratings and Reviews
Rated 4.4 out of 5 of 67 ratings

Curso bastante interesante, por demás recomendado!

Excellente course to reinforce basic knowledge on Marketing Research fundaments.

Para ser honesta soy una simple aficionada del Marketing, y este curso impartido por el Profesor Shameek Sinha ha sido excelente! Poco a poco he podido conocer la manera en el el marketer realiza el estudio del mercado, así como las distintas formas en que el consumidor puede comportarse. Me encanta la plataforma de Course dado que es muy amigable y fácil de usar. Gracias y felicitaciones!

Un curso muy preciso, me ha ayudado a afianzar mis conocimientos de investigación de mercados y comportamiento del consumidor