How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. All of this is done using Microsoft Excel, ensuring that learners can take their skills and apply them to their own business problems.
Об этом курсе
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
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Лучшие отзывы о курсе FORECASTING MODELS FOR MARKETING DECISIONS
Incredibly useful and practical. Professor Schweidel keeps a good pace, and each video is engaging. I have already put everything into practice at work!
Специализация Foundations of Marketing Analytics: общие сведения
In this specialization you will learn how to:
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