Об этом курсе: This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth. Course objectives: Entrepreneurial Team Building: Develop an understanding of the what is required in a new venture Initial Go-to-Market Strategy: Develop a plan to identify and approach your first customers Financial Forecasting: Building financial projections for the new venture Entrepreneurial Financing: Raising Equity Capital for the new venture Growing the Business: Monitoring the new venture’s health and scalability
Для кого этот курс: This course is of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in today's interconnected world.
Автор: Иллинойсский университет в Урбане-Шампейне
Преподаватели: Thomas E. Parkinson, Visiting Professor
University of Illinois College of Business
| Основные сведения | Course 6 of 7 in the Innovation: From Creativity to Entrepreneurship Specialization |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Complete this course to work toward:
Специализация Innovation: From Creativity to Entrepreneurship
This course is part of the 7-course Innovation: From Creativity to Entrepreneurship Specialization from Иллинойсский университет в Урбане-Шампейне
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Программа курса
НЕДЕЛЯ 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 видео, 4 материалов для самостоятельного изучения, 1 practice quiz
- Видео: Meet Professor Parkinson
- Reading: Syllabus
- Reading: About the Discussion Forums
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
Module 1: Laying the Foundation
This module discusses the initial steps involved in launching a business to pursue an entrepreneurial opportunity – building the startup’s initial management team and identifying its initial customers. It also includes how entrepreneurs go about presenting the opportunity to potential investors. It includes interviews with the founders of Amber Agriculture and The Graide Network, two startups that have raised initial capital and that are demonstrating initial market traction.
6 видео, 2 материалов для самостоятельного изучения, 3 practice quizzes
- Reading: Module 1 Overview
- Reading: Module 1 Readings and Resources
- Видео: Team Building
- Practice Quiz: Module 1 Lesson 1 Practice Quiz
- Видео: Going to Market: Initial Customers
- Practice Quiz: Module 1 Lesson 2 Practice Quiz
- Видео: Investor Presentations
- Видео: Interview with Lucas Frye
- Practice Quiz: Module 1 Lesson 3 Practice Quiz
- Видео: Interview with Blair Pircon
- Видео: Like this course? Learn more with the iMBA! (Optional)
Оцениваемый: Module 1 Graded Quiz
Оцениваемый: Module 1 Assignment
НЕДЕЛЯ 2
Module 2: Financial Planning
This module focuses on laying the financial foundation for a new startup company. It starts with discussions of revenue models and pricing strategies for bringing new products or services to the market, and continues with lessons on preparing and presenting financial projections.
4 видео, 2 материалов для самостоятельного изучения, 3 practice quizzes
- Reading: Module 2 Overview
- Reading: Module 2 Readings and Resources
- Видео: Revenue Models
- Practice Quiz: Module 2 Lesson 1 Practice Quiz
- Видео: Pricing Strategies
- Practice Quiz: Module 2 Lesson 2 Practice Quiz
- Видео: Projections: Financial Projections
- Видео: Projections: Presenting Financial Forecasts
- Practice Quiz: Module 2 Lesson 3 Practice Quiz
Оцениваемый: Module 2 Graded Quiz
НЕДЕЛЯ 3
Module 3: Getting Funded
This module is all about raising startup financing. We will discuss both the reasons why startups typically need outside cash, and the appropriate sources and uses of startup financing. We will discuss how entrepreneurs can reach out to and negotiate with angel investors and venture capital firms. We will also discuss crowdfunding options for startups. Finally, we will examine the most important terms and conditions involved in equity investments.
6 видео, 2 материалов для самостоятельного изучения, 4 practice quizzes
- Reading: Module 3 Overview
- Reading: Module 3 Readings and Resources
- Видео: Startup Financing
- Practice Quiz: Module 3 Lesson 1 Practice Quiz
- Видео: Equity Investors
- Practice Quiz: Module 3 Lesson 2 Practice Quiz
- Видео: Crowdfunding
- Видео: Interview with Dave Cohen, Petronics
- Practice Quiz: Module 3 Lesson 3 Practice Quiz
- Видео: Structuring the Deal: Valuation
- Видео: Structuring the Deal: Term Sheets and Negotiations
- Practice Quiz: Module 3 Lesson 4 Practice Quiz
Оцениваемый: Module 3 Graded Quiz
Оцениваемый: Module 3 Assignment
НЕДЕЛЯ 4
Module 4: Growth and Next Steps
In this final module we will be focused on post-startup issues – growth management, pivoting, and the hard decisions that must be made if the new venture is not successful. It includes interviews with two entrepreneurs who are executing on fast-growth strategies, and dealing with challenges while positioning their companies for success.
5 видео, 2 материалов для самостоятельного изучения, 3 practice quizzes
- Reading: Module 4 Overview
- Reading: Module 4 Readings and Resources
- Видео: Growth Metrics
- Видео: Interview with Dan Klein, Tiesta Tea
- Видео: Interview with Steven Farag, Campus Sportswear
- Practice Quiz: Module 4 Lesson 1 Practice Quiz
- Видео: Pivots
- Practice Quiz: Module 4 Lesson 2 Practice Quiz
- Видео: Failing Well
- Practice Quiz: Module 4 Lesson 3 Practice Quiz
Оцениваемый: Module 4 Graded Quiz
Часто задаваемые вопросы
Как это работает
Coursework
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Авторы
Иллинойсский университет в Урбане-Шампейне
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Стоимость
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Рейтинги и отзывы
In the future I will look back and have something wise to share about this course, but for now - I highly recommend this course if you want to hear from a professor who's out in the field passing you what you need to become a successful entrepreneur
Was a great course. Would definitely recommend to budding entrepreneurs. The instructor provides a very practical approach to starting your own business and provides some very valuable tips to approaching investors, understanding your business and growing it. The material is good but the best part of the course was Mr. Tom Parkinson himself. His years of experience are very visible in his grounded approach to teaching entrepreneurship. Would highly recommend.
Really helpful if you are starting your business venture
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i am more than honored to have studied this course, the material is very well done and the lecturer is the best that i seen so far.... love from uganda