Об этом курсе: An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Для кого этот курс: This course is for individuals who want to do business in China, including selling products and providing services to Chinese consumers, starting a business, or establishing a direct investment project in China.
Автор: The Chinese University of Hong Kong
Преподаватели: Prof. Dominic Chan, Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics
| Основные сведения | Курс 3 из 4 — Doing Business in China Specialization |
| Уровень | Начинающий |
| Выполнение | 4 weeks of study, 3 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Module 0: Course Preliminaries
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
2 видео, 4 материала для самостоятельного изучения
- Видео: Entering the China Market
- Reading: Acknowledgement
- Reading: Copyright and eLearning Guidance at CUHK
- Reading: Course Overview
- Reading: Learn from the Expert Interviews
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
26 видео
- Видео: 1.2 What Is Stopping People From Being Entrepreneurial?
- Видео: 1.3 Entrepreneurs Vs Professionals
- Видео: 1.4 Why Do People Become Entrepreneurs?
- Видео: 1.5 What Are The Challenges China Entrepreneurs Face
- Видео: 1.6 Intrapreneurs And Entrepreneurs
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Видео: Dr Alex Li, CEO & Founder of BizCONLINE
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Видео: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
Оцениваемый: Week 1 Quiz: Intrapreneurs Vs Entrepreneurs
НЕДЕЛЯ 2
Module 2a. Innovation And Creativity
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
8 видео
- Видео: 2a.2 Disruptive Business Model
- Видео: 2a.3 Identify An Opportunity
- Видео: Dr Alex Li, CEO & Founder of BizCONLINE
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
Module 2b. Market Validation
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
6 видео
- Видео: 2b.2 How Big Is Your Market?
- Видео: 2b.3 Prioritising The Ideas
- Видео: 2b.4 Market Validation Before Launching Your Product
- Видео: 2b.5 Your Business Positioning
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
Оцениваемый: Week 2 Quiz: Market positioning
НЕДЕЛЯ 3
Module 3. Business Plan
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
14 видео
- Видео: 3.2 Determine The Objectives
- Видео: 3.3 Choose The Right Format
- Видео: 3.4 Business Model
- Видео: 3.5 What Else Should We Include?
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Dr Alex Li, CEO & Founder of BizCONLINE
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
Оцениваемый: Week 3: Business Model Canvas
НЕДЕЛЯ 4
Module 4. Startup Financing
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
21 видео
- Видео: 4.2 From Pitch to Hitch – What’s on the Investor’s Mind?
- Видео: 4.3 Startup Valuation
- Видео: 4.4 Mode of Investment
- Видео: 4.5 Shareholder's Agreement
- Видео: 4.6 Investor Incentives
- Видео: 4.7 Potential Return for Investors
- Видео: 4.8 Investment Requirement
- Видео: 4.9 Financial Analysis (From Investors' Perspective) - Return
- Видео: 4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Видео: Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
- Видео: Dr Alex Li, CEO & Founder of BizCONLINE
- Видео: Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
Оцениваемый: Week 4: Business Presentation
Supplementary Materials
6 видео
- Видео: Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)
- Видео: Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)
- Видео: Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)
- Видео: Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)
- Видео: Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)
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Авторы
The Chinese University of Hong Kong
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
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Very good and well detailed! Highly recommend!