An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
Этот курс входит в специализацию ''Специализация Doing Business in China'
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Программа курса: что вы изучите
Неделя
11 ч. на завершение
Module 0: Course Preliminaries
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
2 видео ((всего 5 мин.)), 4 материалов для самостоятельного изучения
4 материала для самостоятельного изучения
Acknowledgement10мин
Copyright and eLearning Guidance at CUHK10мин
Course Overview10мин
Learn from the Expert Interviews10мин
2 ч. на завершение
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
26 видео ((всего 106 мин.)), 1 тест
26 видео
1.2 What Is Stopping People From Being Entrepreneurial?2мин
1.3 Entrepreneurs Vs Professionals2мин
1.4 Why Do People Become Entrepreneurs?1мин
1.5 What Are The Challenges China Entrepreneurs Face4мин
1.6 Intrapreneurs And Entrepreneurs4мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2мин
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3мин
Dr Alex Li, CEO & Founder of BizCONLINE7мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2мин
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3мин
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2мин
1 практическое упражнение
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4мин
Неделя
21 ч. на завершение
Module 2a. Innovation And Creativity
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
8 видео ((всего 55 мин.))
8 видео
2a.1 Creativity5мин
2a.2 Disruptive Business Model14мин
2a.3 Identify An Opportunity4мин
Dr Alex Li, CEO & Founder of BizCONLINE14мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49
1 ч. на завершение
Module 2b. Market Validation
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
6 видео ((всего 30 мин.)), 1 тест
6 видео
2b.2 How Big Is Your Market?2мин
2b.3 Prioritising The Ideas3мин
2b.4 Market Validation Before Launching Your Product6мин
2b.5 Your Business Positioning9мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5мин
1 практическое упражнение
Week 2 Quiz: Market positioning8мин
Неделя
33 ч. на завершение
Module 3. Business Plan
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
14 видео ((всего 88 мин.)), 1 тест
14 видео
3.2 Determine The Objectives3мин
3.3 Choose The Right Format2мин
3.4 Business Model9мин
3.5 What Else Should We Include?26мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11мин
Dr Alex Li, CEO & Founder of BizCONLINE4мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1мин
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3мин
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7мин
Неделя
44 ч. на завершение
Module 4. Startup Financing
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
21 видео ((всего 119 мин.)), 1 тест
21 видео
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6мин
4.3 Startup Valuation10мин
4.4 Mode of Investment3мин
4.5 Shareholder's Agreement7мин
4.6 Investor Incentives3мин
4.7 Potential Return for Investors1мин
4.8 Investment Requirement4мин
4.9 Financial Analysis (From Investors' Perspective) - Return5мин
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3мин
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7мин
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7мин
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3мин
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6мин
Dr Alex Li, CEO & Founder of BizCONLINE11мин
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2мин
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1мин
4 ч. на завершение
Supplementary Materials
6 видео ((всего 227 мин.))
6 видео
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48мин
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37мин
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34мин
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32мин
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30мин
Преподаватели
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for EntrepreneurshipDepartment of Decision Sciences and Managerial Economics
О Китайский университет Гонконга
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
Специализация Doing Business in China: общие сведения
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
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