In this capstone project, students will use their own research and what they have learned in the three courses to come up with the final business plan and a 1-minute pitch presentation. Students are expected to come up with innovative product ideas and use the materials learned in this course to supplement this capstone project.
Специализация Doing Business in China
Interested in Doing Business in China?. Master essential knowledge, strategies and tools to do business in China.
Об этой специализации
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
Автор:
4 courses
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Проекты
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Сертификаты
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Обзор проектов
Курсы
- Beginner Specialization.
- No prior experience required.
1-Й КУРС
Selling to Chinese Consumers
Current session: Apr 23- Выполнение
- 4 weeks of study, 3 hours/week
- Субтитры
- English
О курсе
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understaYou can choose to take this course only. Подробнее…
2-Й КУРС
China Strategy
Current session: Apr 23- Выполнение
- 4 weeks of study, 3 hours/week
- Субтитры
- English
О курсе
This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues:You can choose to take this course only. Подробнее…
3-Й КУРС
Entrepreneurship
Current session: Apr 23- Выполнение
- 4 weeks of study, 3 hours/week
- Субтитры
- English
О курсе
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental conYou can choose to take this course only. Подробнее…
4-Й КУРС
Doing Business in China Capstone
Current session: Apr 23- Субтитры
- English
О курсе
Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the buYou can choose to take this course only. Подробнее…
Авторы
Prof. Xufei Ma
Associate Professor, Director, Center for Entrepreneurship
Prof. Letty Kwan
Assistant Professor
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
FAQs
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