Об этом курсе
Недавно просмотрено: 2,913

Курс 2 из 4 в программе

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Начальный уровень

Прибл. 17 часов на выполнение

Предполагаемая нагрузка: 4 weeks of study, 3 hours/week...

Английский

Субтитры: Английский

Курс 2 из 4 в программе

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Начальный уровень

Прибл. 17 часов на выполнение

Предполагаемая нагрузка: 4 weeks of study, 3 hours/week...

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
4 ч. на завершение

What’s New? China’s New General Environment

Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China? ...
29 видео ((всего 93 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
29 видео
Entering the China Market2мин
Welcome to China Strategy1мин
1.1a Strategy and Local Context7мин
1.1b PESTGDP Framework3мин
1.2a Key Issue: Stability and Corruption4мин
1.2b Major Issues (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1мин
1.2c Xi’s Anti-Corruption Campaign (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)2мин
1.3a Key Issue: New Normal8мин
1.3b New Normal (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
1.3c New Normal (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
1.4a Key Issue: Cultural Distance4мин
1.4b Guanxi (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2мин
1.4c Mianzi/Face (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3мин
1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3мин
1.5a Key Issue: Innovation & IP Protection1мин
1.5b Indigenous innovation (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1мин
1.5c Indigenous innovation (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
1.5d IP Protection (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3мин
1.5e Mass Innovation and Entrepreneurship (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)5мин
1.6a Key Issue: Belt & Road1мин
1.6b Belt and Road (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
1.6c Belt and Road (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3мин
1.6d Belt and Road (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6мин
1.7a Key Issue: The Internet Generation2мин
1.7b Internet Generation (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3мин
1.7c Internet Generation (Expert Sharing by Mr James Li, Overseas Marketing Director of BDF International Co., Ltd)4мин
1.8a Key Issue: Sustainable Development2мин
1.9 Week 1 Wrap-up49
2 материала для самостоятельного изучения
Acknowledgement10мин
Copyright and eLearning Guidance at CUHK10мин
1 практическое упражнение
Week 1 Quiz14мин
Неделя
2
4 ч. на завершение

Who and Where? Players and Locations in China

Foreign entrants are often puzzled by varying types and unique features of players they encounter in China, and often make mistakes by treating the locations in China as homogeneous. This Section helps in developing a better understanding of China's context in terms of its players and locations, and a number of strategies to deal with them in China. Who are the players in China? How do foreign firms identify and differentiate different types of Chinese players? What does subnational location mean in China? How do foreign firms respond to the idiosyncratic natures of different Chinese locations?...
27 видео ((всего 86 мин.)), 2 тестов
27 видео
2.2a Key Issue: SOE vs. POE3мин
2.2b SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3мин
2.2c SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
2.3a Key Issue: Business Group Affiliation vs. Independent2мин
2.3b Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
2.3c Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
2.4a Key Issues: Listed vs. Non-Listed1мин
2.4b Listed vs. Non-Listed (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2мин
2.4c Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1мин
2.4d Listing (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
2.4e Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2мин
2.5a Key Issue: Internet vs. Traditional4мин
2.5b Internet Firms (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1мин
2.5c Internet Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)7мин
2.5d Traditional Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3мин
2.6a Key Issue: One China, Multiple Markets4мин
2.6b One China, Multiple Markets (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
2.6c One China, Multiple Markets (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)2мин
2.7a Key Issue: Open vs. Less-Open53
2.8a Key Issue: The Tiers of Chinese Cities7мин
2.8b The Tiers of Chinese Cities (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3мин
2.9a Eagles Fund (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2мин
2.9b Major Government Policies (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)4мин
2.9c VC Industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2мин
2.9d VC industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)6мин
2.10 Week 2 Wrap-up51
1 практическое упражнение
Week 2 Quiz14мин
Неделя
3
4 ч. на завершение

How To Enter China: Entry Mode Choices

The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?...
24 видео ((всего 76 мин.)), 2 тестов
24 видео
3.2a Key Issues: Exporting Mode and Exporting Partner2мин
3.3a Key Issue: IP Protection (Revisited)4мин
3.3b Licensing Strategy (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3мин
3.4a Key Issue: Partner Selection3мин
3.4b Joint Ventures (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2мин
3.4c Joint Ventures (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6мин
3.5a Key Issue: Target Selection and Anti-Trust Law3мин
3.5b Target Identification (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2мин
3.5c Post-Acquisition Integration Process (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1мин
3.5d Target & Post-Acquisition Integration Issues (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)8мин
3.6a Key Issue: Regulations2мин
3.6b Wholly-Owned Subsidiary (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2мин
3.6c Wholly-Owned Subsidiary (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1мин
3.6d Negative List (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)4мин
3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)5мин
3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)7мин
3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)50
3.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1мин
3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)2мин
3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1мин
3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)2мин
3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)46
3.8 Week 3 Wrap-up34
1 практическое упражнение
Week 3 Quiz14мин
Неделя
4
4 ч. на завершение

How To Become a Strategic Insider in China

Foreign firms entering and operating in China are no linger merely "foreign investors" but have become "strategic insiders". Such a shift is a response to cope with with China's shifting environments, and also means China strategy as key to foreign firms' overall global success.This Section provides an overarching picture of the shifts in mindset, status, and post-entry strategies. What are the major shifts in the China context? How do foreign firms shift their dominant mindset and post-entry strategies from foreign entrants to strategic insiders?...
30 видео ((всего 74 мин.)), 2 тестов
30 видео
4.2a Shifting Landscape8мин
4.3a Key Issue: Why?3мин
4.3b Why (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3мин
4.4a Key Issue: Location Choice3мин
4.4b Why? (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
4.4c Why? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3мин
4.5a Key Issue: Cooperative vs. Competitive perspectives of MNE-Government Relationships2мин
4.5b How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2мин
4.5c How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2мин
4.6a Key Issue: CSR and MNE6мин
4.6b CSR (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
4.7a Key Issue: Compliance and MNE2мин
4.7b Compliance Issues (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2мин
4.8a Why did some MNEs establish R&D centers in China? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)5мин
4.8b Why did some MNEs establish R&D centers in China? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1мин
4.8d Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3мин
4.9a Concluding Remarks (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1мин
4.9b Concluding Remark (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2мин
4.9c Concluding Remark (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)50
4.9d Concluding Remark (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
4.9e Concluding Remark (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)56
4.9f Concluding Remark (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)55
4.9g Concluding Remark (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)50
4.9h Startup environment for Chinese entrepreneurs and even for foreign entrepreneurs in China (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1мин
4.9i Concluding Remark (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2мин
4.9j Concluding Remark (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)4мин
4.9k Concluding Remark (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)38
4.10 Week 4 Wrap-up1мин
1 практическое упражнение
Week 4 Quiz14мин
4.8
Рецензии: 4Chevron Right

Лучшие рецензии

автор: RSMay 9th 2018

Excellent video lectures complemented with an even better presentation and lecture slides.

автор: ARFeb 21st 2018

Very good, completed and detailed! Highly recommend!

Преподаватели

Avatar

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship
Department of Management

Dr. Frank Ng

Lecturer
Department of Management

О Китайский университет Гонконга

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

О специализации ''Doing Business in China'

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Часто задаваемые вопросы

  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

Остались вопросы? Посетите Центр поддержки учащихся.