Об этом курсе

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Китайский университет Гонконга

Программа курса: что вы изучите

Неделя
1

Неделя 1

3 ч. на завершение

What’s New? China’s New General Environment

3 ч. на завершение
29 видео ((всего 93 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
29 видео
Entering the China Market2мин
Welcome to China Strategy1мин
1.1a Strategy and Local Context7мин
1.1b PESTGDP Framework3мин
1.2a Key Issue: Stability and Corruption4мин
1.2b Major Issues (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1мин
1.2c Xi’s Anti-Corruption Campaign (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)2мин
1.3a Key Issue: New Normal8мин
1.3b New Normal (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
1.3c New Normal (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
1.4a Key Issue: Cultural Distance4мин
1.4b Guanxi (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2мин
1.4c Mianzi/Face (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3мин
1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3мин
1.5a Key Issue: Innovation & IP Protection1мин
1.5b Indigenous innovation (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1мин
1.5c Indigenous innovation (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
1.5d IP Protection (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3мин
1.5e Mass Innovation and Entrepreneurship (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)5мин
1.6a Key Issue: Belt & Road1мин
1.6b Belt and Road (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
1.6c Belt and Road (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3мин
1.6d Belt and Road (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6мин
1.7a Key Issue: The Internet Generation2мин
1.7b Internet Generation (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3мин
1.7c Internet Generation (Expert Sharing by Mr James Li, Overseas Marketing Director of BDF International Co., Ltd)4мин
1.8a Key Issue: Sustainable Development2мин
1.9 Week 1 Wrap-up49
2 материала для самостоятельного изучения
Acknowledgement10мин
Copyright and eLearning Guidance at CUHK10мин
1 практическое упражнение
Week 1 Quiz30мин
Неделя
2

Неделя 2

3 ч. на завершение

Who and Where? Players and Locations in China

3 ч. на завершение
27 видео ((всего 86 мин.))
27 видео
2.2a Key Issue: SOE vs. POE3мин
2.2b SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3мин
2.2c SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1мин
2.3a Key Issue: Business Group Affiliation vs. Independent2мин
2.3b Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
2.3c Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
2.4a Key Issues: Listed vs. Non-Listed1мин
2.4b Listed vs. Non-Listed (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2мин
2.4c Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1мин
2.4d Listing (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
2.4e Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2мин
2.5a Key Issue: Internet vs. Traditional4мин
2.5b Internet Firms (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1мин
2.5c Internet Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)7мин
2.5d Traditional Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3мин
2.6a Key Issue: One China, Multiple Markets4мин
2.6b One China, Multiple Markets (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
2.6c One China, Multiple Markets (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)2мин
2.7a Key Issue: Open vs. Less-Open53
2.8a Key Issue: The Tiers of Chinese Cities7мин
2.8b The Tiers of Chinese Cities (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3мин
2.9a Eagles Fund (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2мин
2.9b Major Government Policies (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)4мин
2.9c VC Industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2мин
2.9d VC industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)6мин
2.10 Week 2 Wrap-up51
1 практическое упражнение
Week 2 Quiz30мин
Неделя
3

Неделя 3

3 ч. на завершение

How To Enter China: Entry Mode Choices

3 ч. на завершение
24 видео ((всего 76 мин.))
24 видео
3.2a Key Issues: Exporting Mode and Exporting Partner2мин
3.3a Key Issue: IP Protection (Revisited)4мин
3.3b Licensing Strategy (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3мин
3.4a Key Issue: Partner Selection3мин
3.4b Joint Ventures (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2мин
3.4c Joint Ventures (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6мин
3.5a Key Issue: Target Selection and Anti-Trust Law3мин
3.5b Target Identification (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2мин
3.5c Post-Acquisition Integration Process (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1мин
3.5d Target & Post-Acquisition Integration Issues (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)8мин
3.6a Key Issue: Regulations2мин
3.6b Wholly-Owned Subsidiary (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2мин
3.6c Wholly-Owned Subsidiary (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1мин
3.6d Negative List (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)4мин
3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)5мин
3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)7мин
3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)50
3.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1мин
3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)2мин
3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1мин
3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)2мин
3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)46
3.8 Week 3 Wrap-up34
1 практическое упражнение
Week 3 Quiz30мин
Неделя
4

Неделя 4

3 ч. на завершение

How To Become a Strategic Insider in China

3 ч. на завершение
30 видео ((всего 74 мин.))
30 видео
4.2a Shifting Landscape8мин
4.3a Key Issue: Why?3мин
4.3b Why (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3мин
4.4a Key Issue: Location Choice3мин
4.4b Why? (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
4.4c Why? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3мин
4.5a Key Issue: Cooperative vs. Competitive perspectives of MNE-Government Relationships2мин
4.5b How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2мин
4.5c How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2мин
4.6a Key Issue: CSR and MNE6мин
4.6b CSR (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1мин
4.7a Key Issue: Compliance and MNE2мин
4.7b Compliance Issues (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2мин
4.8a Why did some MNEs establish R&D centers in China? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)5мин
4.8b Why did some MNEs establish R&D centers in China? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1мин
4.8d Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3мин
4.9a Concluding Remarks (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1мин
4.9b Concluding Remark (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2мин
4.9c Concluding Remark (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)50
4.9d Concluding Remark (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2мин
4.9e Concluding Remark (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)56
4.9f Concluding Remark (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)55
4.9g Concluding Remark (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)50
4.9h Startup environment for Chinese entrepreneurs and even for foreign entrepreneurs in China (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1мин
4.9i Concluding Remark (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2мин
4.9j Concluding Remark (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)4мин
4.9k Concluding Remark (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)38
4.10 Week 4 Wrap-up1мин
1 практическое упражнение
Week 4 Quiz30мин

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