How to Implement a Successful Franchising Strategy

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From the course by IE Business School
Channel Management and Retailing
196 ratings
IE Business School

Channel Management and Retailing

196 ratings
Course 3 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Retailing Without Frontiers: New Trends in Retailing

Meet the Instructors

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing