How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing

From the course by ESSEC Business School
Case studies in business analytics with ACCENTURE
ESSEC Business School
Course 3 of 4 in the Specialization Strategic Business Analytics
From the lesson
Digital Transformation in the Media, the Financial Services and the Retail Sector

Meet the Instructors

  • Nicolas Glady
    Nicolas Glady
    Associate professor, at ESSEC Business School
    Marketing Department