Об этом курсе
3.5
Оценки: 123
Рецензии: 55
Специализация
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Английский

Субтитры: Английский
Специализация
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Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
3 ч. на завершение

Introduction to case studies in business analytics with Accenture

In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
8 videos (Total 39 min), 4 тестов
Video8 видео
Market trends and key challenges in Analytics - Mickael Svilar2мин
Why is Big Data really big? - Nicolas Glady5мин
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza7мин
Big data & predictive maintenance in the Utilities sector - Rohit Banerji4мин
Big data & advanced analytics in the Communications industry - Cian O’Hare4мин
Advanced Analytics in the Public Service - Christopher Gray6мин
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady5мин
Quiz3 практического упражнения
Practice Quiz on resource Sector case8мин
Practice Quiz on the Global Communication case10мин
Practice quiz on the Public Service case8мин
Неделя
2
Часов на завершение
1 ч. на завершение

Digital Transformation in the Media, the Financial Services and the Retail Sector

During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
7 videos (Total 48 min), 2 тестов
Video7 видео
Solution and success factors - Christine Removille15мин
Introduction and key digital trends in Financial Services3мин
Analytics capability based on “People like you"6мин
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield3мин
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing5мин
Digital transformation and wrap-up6мин
Quiz2 практического упражнения
Practice quiz on the "Canal+" case study14мин
Practice quiz on the financial service case study14мин
Неделя
3
Часов на завершение
3 ч. на завершение

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone

During this module, two different real-life examples will be discussed. First, Paul Pierotti, Managing Director at Accenture Digital, will explain how Analytics can transform how health services are delivered. Second Xavier Cimino, Managing Director in charge of the Analytics Practice in the Life Science industry for Europe, will present an award-winning project in this sector. At the end of each video, there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.Finally, Michael Svilar, Global Accenture Data Science Group Lead, will conclude the MOOC....
Reading
12 videos (Total 41 min), 3 тестов
Video12 видео
Introduction and key challenges - Paul Pierotti2мин
Correlation between life expectancy and health spending - Paul Pierotti1мин
Presentation of 5 Health Analytics use cases - Paul Pierotti2мин
Focus on Care Management for patients with chronic diseases - Paul Pierotti4мин
Wrap up - Paul Pierotti1мин
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino7мин
How to create value from data? - Fabrice Marque2мин
Wrap up - Mickael Svilar1мин
Data exploration is an iterative process - Nicolas Glady4мин
Analytics exploration - Oonagh O’Shea & Noelle Doody4мин
Wrap up & Capstone guidelines - Nicolas Glady2мин
Quiz2 практического упражнения
Practice quiz on the health service case14мин
Practice quiz on the Life science industry case12мин
3.5
Рецензии: 55Chevron Right
Карьерные преимущества

83%

получил значимые преимущества в карьере благодаря этому курсу

Лучшие рецензии

автор: LLMar 15th 2016

Business analytic explained in simple language and real case studies. Short and enjoyable videos. (recommend 1.5x~1.75x view speed)

автор: BBOct 27th 2017

This is a good course that focuses on communicating ideas which is often a weak spot for business professionals.

Преподаватель

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

О ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

О специализации ''Strategic Business Analytics'

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

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