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Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

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Оценки: 1,335
Рецензии: 515

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии

SS

Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

PG

Apr 14, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

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76–100 из 528 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: ASTHA A

Apr 17, 2020

I think Professor Nader Tavassoli is the best Professor ever! He keeps the content easy to understand and in proper order. There are a lot of interviews and examples incorporated that makes the understanding of the concept very practical. I would say this is a must do course!

автор: ROBERTO G

Jan 20, 2020

Exceptional, Prof.Tavassoli is one of the greatest lecturers I've ever listened and the course gives a lot of insights on how to translate a Brand into something that the consumer can feel, an unforgettable experience. A must for Brand or Marketing Managers and Specialists.

автор: Anastasiia I

Oct 05, 2019

Brilliant MOOC! Loved all the real life examples (good and bad) and the interviews. Professor Nader Tavassoli rocks!! Will consider taking this course again to get a certificate. This time simply looked through all the videos and additional reading. Thank you for the MOOC!!

автор: Alyshah

Apr 16, 2020

Absolutely phenomenal course. Dives deep into the A to Z of brand management. Nader is an amazing professor. The best part of this course is the way real life examples were brought into theoretical concepts, especially via interviews of C-Level people at brand companies

автор: Arif u H

Mar 25, 2020

I'm student of Entrepreneurship but this course was eye opening for me. It was very insightful and it sensitized me to key role of HR to deliver on the brand promise and provide customers delightful and memorable experience. Thank you LBS and Prof. Nader Tassavoli.

автор: Suee C

Mar 06, 2020

I always wanted to take a brand management course while I've working for brand space. This course taught me clear perspective with refined words and explained the process how to build brand image. Thank you prof. Tavassoli. I enjoyed a lot throughout this course.

автор: SHAHIN A

Jan 13, 2019

I am very much happy that I learned lots of

Things from this course.It will help my career in future. On the other hand, I am so happy that I got a certificate from well known and renowned university in England.I know this University of London since my childhood.

автор: Jugjot S W

May 26, 2020

In a short MOOC, this course is perfectly curated to make one understand the various stages of Brand building & the nuances that make the same happen! Thank you Prof Nader for putting this amazing course together! Recommend for any brand building enthusiast ...

автор: Sanjay P

May 16, 2020

This course takes you through the dept of the brand management right from business till behavior with many different frameworks

This course is holistic in its approach and interviews with CEO of few companies adds practical values to the theoretical concepts

автор: Maggie L

May 16, 2020

Great refresher for professionals working in marketing. Great video case studies, I thoroughly enjoyed this course. Prof. Nadal is very engaging and I enjoyed his interpretation and examples he used throughout the different modules. Truly recommend this.

автор: Yong S S

Mar 24, 2019

Really changed my mindset of Brand management itself.

And really made me think about but Brands truly mean and what my role is actually.

Thank you very much for the MOOK it was very inspiring, and I hope I can really transform this into the work that I do

автор: Lisa

May 21, 2020

I really enjoyed this course, Super Informative and the professors explanations did not leave room for misunderstandings! I've honed my skills and will be looking out for more courses aligned with my goals!

All the best to everyone and thank you so much!

автор: Roberto O S

Sep 13, 2019

Excelente material de vídeos y diapositivas del profesor Tavasoli, además su metodología de aprendizaje es muy buena. Escucharmos, vemos, hacemos, debatimos y nos permite implementarlo en nuestros empleos (Enseñamos a otros). he aprendido mucho !

автор: Sven M

Apr 30, 2020

Very good course. The content is organized correctly and the lectures are quite interesting. One of the good things of the course was the interviews about each week's themes. I think this is a way of seeing how all the theory applies to reality.

автор: Barbara M A

May 22, 2020

This was my first online course here in Coursera, and I had to thank you to Professor Nader Tavassoli for create this MOOC to everyone who has the energy to keep learning. I learning so much about this course and I have to say thanks very much.

автор: Waqar H

Jan 14, 2019

Coursera opened ways for me to learn from one of the best business teacher in the world, that too sitting in my room. I learned so many things in the course. It also opened new ways for me to look at brands with a totally different perspective.

автор: jide a s

Apr 29, 2020

This has been the best use of my time during the global lockdown. As an advertsing professional, this course has radically changed my understanding of brand management and I am eager to use this new understanding to grow my clients' brands.

автор: Kami

May 05, 2020

Absolutely brilliant! Perfect balance between the lectures, interviews and assignments. Above all, I loved that it is more case study embedded, rather than theory heavy and the from the outset it aims to bring the new ideas on the subjects.

автор: Soulin D

Apr 26, 2020

I have enjoyed this course, it is really well adapted to a global audience with so many interviews, testimonials of successful companies as best practices. The professor speaks universal language in terms of examples. Recommended class !

автор: Vignesh R M

Jan 02, 2020

I liked this course. the videos were really informative and I managed to use it quite a bit when I was working. Videos really helped me to remember more better and it helped to answer the questions that was asked of me with relative ease.

автор: Nagy A

Mar 23, 2020

I am really happy that i had a possibility to take park in this course. I learned very lot, and it really changed my point of view about branding. Professor Nader Tavassoli is an awsome teacher! Thank you very much for the possibility !

автор: Panagiotis K

Jul 27, 2019

Excellent course which combines knowledge and real case studies. A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.

автор: Althea C

Apr 27, 2020

Professor N. Tavassoli did an excellent job with this MOOC, brilliant professional who demonstrates knowledge and experience and who also went the extra mile to ensure the course would be easily understood by people at all levels.

автор: SHIRVARI G

Dec 30, 2019

The course has helped me a lot in many ways. It has created more thrust in me for the genre of brand management and marketing and I am looking forward to do more courses in this area and will try to excel further in this segment.

автор: Isabel

Mar 03, 2020

Gostei do professor, Nader Tavassoli, do nível de entendimento que ele tem sobre o assunto. Mesmo com apenas 5 semanas, o conteúdo do curso não é superficial. Inclusive se tivesse mais tempo de curso seria ainda mais proveitoso.