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Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 3,946
Рецензии: 1,546

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии

16 мар. 2021 г.

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

19 апр. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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976–1000 из 1,537 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: Priya U S

14 июля 2020 г.

Really a good course for business,gained a lot knowledge

автор: SHIVAM S

8 июля 2020 г.

Best Course, taught many things related to this subject.

автор: Chavda P M

28 мая 2020 г.

Amazing course!!! One of the Best MOOC i have completed.

автор: Rishi G R

27 апр. 2020 г.

A well designed course and provides extensive knowledge.

автор: Christina G C

25 апр. 2020 г.

Great course. Concepts are well-explained with examples.

автор: Udochukwu C

1 апр. 2020 г.

This was apparently the best course I have taken online.

автор: Dorothy C

22 авг. 2019 г.

Enjoyed this course! It had great concepts and examples.

автор: Camila V

9 мая 2019 г.

I found this course really eye-opening and entertaining!

автор: Ekaterina C

16 февр. 2021 г.

Very informative course. I highly recommend the course.

автор: usandiswa

28 сент. 2020 г.

this is the good course I hope it can continue doing so

автор: ula n

8 авг. 2020 г.

One of the most interesting courses I have ever passed.

автор: Kent L B

22 июля 2020 г.

Excellent course! I enjoyed Nader Tavassoli's approach!

автор: Luke V

15 мая 2020 г.

A dynamic course, it's truly well taken by Prof. Nader!

автор: Elyan J

16 дек. 2019 г.

Comprehensive & enlightening course on brand management

автор: Faqan A

24 дек. 2020 г.

Your course is awesome. Thanks a lot of for your study

автор: Wayan R N G W

27 окт. 2020 г.

very good course, I got a lot of new information here!

автор: Eka R

4 окт. 2020 г.

its very good, and good tutor for explanation material

автор: Ritika B

6 мая 2020 г.

Very well thought out course structure. I learnt a lot

автор: Anzar M

8 апр. 2020 г.

Exceptional faculty. Waiting more from Nader Tavassoli

автор: Evgeniy G

7 янв. 2021 г.

Very good course, with many materials and structured.

автор: Rachit W

8 дек. 2020 г.

Good explanation, different from traditional branding

автор: Elizabeth M

23 окт. 2020 г.

Excellent course, easy to follow, great case studies.

автор: Pravarti B

18 сент. 2020 г.

It was perfect. Many new things to learn. Go for it..

автор: Jagadabhi R g b

12 авг. 2020 г.

It was an amazing experience and I have learnt a lot.

автор: Dwaipayan B

8 мая 2020 г.

The professor is a legit nigglet. I loved it mah man.