Nov 04, 2019
If you're a newbie, this course is perfect, if your're a professional, this course is an awesome refresher and if you're a brand manager, this course will help you understand your brand even better
Aug 25, 2019
Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.
автор: Rahul G•
Dec 12, 2019
This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.
Very well structured course.
автор: Rahul B•
Jan 06, 2020
Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.
автор: Thelma N W•
Mar 04, 2019
A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.
автор: Sergio I•
Apr 01, 2020
Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter
автор: Hanson N•
Aug 19, 2019
The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.
автор: Oleksandr M•
Apr 02, 2020
Thank you very much! The course has helped me understand or take a new look at many things in branding and marketing. Highly recommend!
автор: Sandra A•
Oct 26, 2019
Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.
автор: Manoj D L H T•
Nov 26, 2018
Very organized and informative course. All the concepts are very important for, me to draw a good rout map of my prospective carrier.
автор: Agus T•
Apr 05, 2019
Thank you so very much for making this course available for me to take online. I learned a great deal and the course is informative.
автор: Gurmehar S•
Dec 07, 2019
The modules in the course are well thought out and cover nearly everything one needs to expand their knowledge of brand management.
автор: Rana D•
Nov 03, 2019
I think this course is quite effective to understand brand management and behaviour. There are lots of sample to understand better
автор: Emmanuel M•
Apr 24, 2018
This course changes the way that I view branding. It make me realize the need to put more effort into establishing a better brand.
автор: Siddesh K I•
Oct 22, 2019
One of the very best to actually understand how brands must be perceived and handled in the modern-day business environment!
автор: André B•
Jul 10, 2019
Nader makes a fantastic job explain everything in a very smart and easy to understand way. Loved every minute of it, thanks!
автор: Antonio P A•
Jan 17, 2019
Excellent course! Good marketing concepts well explained and lots of interesting interviews with prominent business leaders.
автор: Paula B P•
Jul 12, 2019
It was a really easy going course. The approach was very well developed and I applied a lot of concepts to my own business.
автор: Michael P•
Nov 11, 2018
A fantastic all-round brand strategy course that will serve you well in your lifelong business journey. LBS rocks this one!
Nov 19, 2018
Great view on the approach that all companies that want to thrive should take. Easy to understand and really motivational.
автор: Derryn J•
Apr 25, 2018
Great course. Really engaging and knowledgeable professor. Valuable insights that I have taken into my current workplace.
автор: Karim A H M•
Jan 26, 2020
I highly recommend this course and you will gain alot of knowledge about brands and how to achieve a successful journey
автор: Anusree S•
Nov 30, 2018
Indeed a great course to delve into the intricacies of BM. Great for someone willing to pursue it as a line of career.
автор: Himanshu S•
Sep 19, 2018
Highly recommendable!! Trust me if you want some good knowledge about Brands and Branding then Go For it!! it works :)
автор: Zeeshan K•
Feb 07, 2020
Excellent course learnt a lot of detail about business and behaviour. The way of teaching by the tutor is commendable
автор: Matthew T•
Aug 03, 2019
This course is very well-done and I can say that I have truly learned and changed my perspective on Brand Management.
May 13, 2019
Very relevant information for someone who works in an organisation that is shifting towards an Omni-channel strategy.