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Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 3,962
Рецензии: 1,553

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии

19 апр. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

22 окт. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Фильтр по:

926–950 из 1,549 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: Amol R

19 мая 2020 г.

Excellent course for Branding Professionals and Business Leaders.

автор: Kinjal J

18 мая 2020 г.

Very informative, helped grasp the concepts in a very unique way!

автор: carlota b v

29 апр. 2020 г.

I have learned a lot, personally the best course I have ever done

автор: Seung J B

26 февр. 2020 г.

Great makes me think about the branding course. great assignments

автор: Gora P G

15 дек. 2020 г.

One of the best lecturers, great knowledge, interesting details!

автор: Annisa C

14 июня 2020 г.

A great course to start understanding what makes a strong brand.

автор: Aswath S

28 мая 2020 г.

A very good course to get started on brands. Highly recommended.

автор: Taruchhaya N

26 мая 2020 г.

Great study material and lots of learning. Very nicely designed.

автор: Martin N

14 янв. 2019 г.

Très instructif, avec des intervenants et professeurs de qualité

автор: Donald B H

19 авг. 2018 г.

A very good course with new theory and many cases and examples.

автор: Rachelle M

7 мар. 2021 г.

Very insightful, inspiring! I learned a lot from this course!!!

автор: Adwoa T K

5 нояб. 2020 г.

Professor Nader's style of teaching is excellent and relatable.

автор: Nikhil R

16 окт. 2019 г.

I Just love the way professor teaches with such great examples.

автор: Donal M R P C

9 сент. 2019 г.

I am very satisfied with the educational quality of this course

автор: Kothapalli U

1 июня 2020 г.

It is really very explaining with good Examples. Thank you sir

автор: Aarushi K

20 апр. 2020 г.

Great course, teaches quite relevant material for today's time

автор: Edward S

1 мар. 2021 г.

¡Un curso excelente con mucho contenido de valor que aportar!

автор: İzel d

1 окт. 2020 г.

Contents of videos were great! Thanks a lot Prof. Tavassoli !

автор: Anirudh R

30 авг. 2020 г.

The course was very well focused and informative, enjoyed it!

автор: Dmitry

2 дек. 2019 г.

Great Course! My deep respect and appreciation to the Author!

автор: JOSE R G

3 окт. 2020 г.

very good course with clear explanations and practical cases

автор: Alejandro R

2 сент. 2020 г.

Very clear, extensive explanations with good business cases.

автор: CHAN R W K

1 сент. 2020 г.

love the professor, with excellent examples and explanations

автор: Nailah F

29 июля 2020 г.

I highly recommend this course. Very interesting & engaging!

автор: Shuvam C

8 июля 2020 г.

Very informative, constructive enriching learning experience