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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 1,837
Рецензии: 406

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии


Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

176–200 из 402 отзывов о курсе Brand and Product Management

автор: Diksha S

Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

автор: Gustavo G

Mar 08, 2016

I had learn in this course! More than my own university.

автор: Mathieu P

Aug 13, 2020

An intense and exciting course, I highly recommend it !

автор: raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

автор: Anna B

May 08, 2020

Great course, clear structure, incredibly interesting!

автор: Dr V K S G

Jun 11, 2020

Practical case study of lemondae is very good example


Sep 02, 2020

It was awesome and that Marketing Funnel was amazing

автор: Sylvano I

Aug 20, 2020

very informative learnt so much on brand management

автор: Muhammad S

Jul 22, 2020

Very interesting and valuable for business students

автор: vishal k

Jul 24, 2017

Great course with good examples explained properly

автор: Agnieszka

Feb 27, 2017

Excellent! I really enjoyed following this course.

автор: soumya K

Sep 13, 2018

excellent course to understand brand. very useful

автор: Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

автор: Stephen O

Jun 08, 2019

Great Course. Very informative and descriptive.

автор: Adam I

May 15, 2019


автор: Dee M

May 19, 2016

Great, great course - many very useful insights

автор: Reiner P

May 09, 2016

5 stars, this is a perfect course with Impact.

автор: TANMOY D

Apr 15, 2018

Good Explanation of each topic in the course..

автор: ABHIJAT S

Jan 01, 2018

.Excellent Course structure! Brilliant faculty

автор: Dr. S S

Sep 06, 2020

Amazing Content and explained in the best way

автор: JULIO F A F

Jul 20, 2020

Excelent and very educative. Recommended 100%

автор: AMAN S C

May 08, 2020

excellent teaching by our spanish instructor.

автор: Budhaditya R

May 04, 2020

Loved the pedagogy and the style of teaching!

автор: DARSHAN P S

May 03, 2020

Best Course for brand and product management!