Специализация Руководство организацией

Начинается апр 03

Специализация Руководство организацией

Successfully Lead in an Ever-Changing Business Environment

Master key strategies to successfully lead an organizational change effort in just five courses plus a final capstone project.

Об этой специализации

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Click on the following links to navigate to each course in this Specialization: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.

Автор:

courses
6 courses

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Проекты

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Сертификаты

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Курсы
Intermediate Specialization.
Some related experience required.
  1. 1-Й КУРС

    High Performance Collaboration: Leadership, Teamwork, and Negotiation

    Предстоящая сессия: апр 3–май 1.
    Субтитры
    English

    О курсе

    Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation. Recurring course sessions repeat every 2 weeks on Monday with an enrollment period of 5 days.
  2. 2-Й КУРС

    Leadership Communication for Maximum Impact: Storytelling

    Предстоящая сессия: апр 3–май 8.
    Субтитры
    English, Vietnamese

    О курсе

    Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
  3. 3-Й КУРС

    Leadership Through Social Influence

    Предстоящая сессия: апр 3–май 8.
    Выполнение
    4 weeks of study, 1-3 hours/week
    Субтитры
    English

    О курсе

    This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
  4. 4-Й КУРС

    Leadership Through Marketing

    Предстоящая сессия: апр 2–май 8.
    Выполнение
    3 weeks, 1 - 2 hours per week
    Субтитры
    English

    О курсе

    The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
  5. 5-Й КУРС

    Leadership Through Design Innovation

    Предстоящая сессия: апр 10–май 15.
    Выполнение
    3-4 hours/week
    Субтитры
    English

    О курсе

    Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way of discovering opportunities and bringing new approaches to life in ways that benefit all stakeholders. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
  6. 6-Й КУРС

    Organizational Leadership Capstone

    Предстоящая сессия: апр 3–июнь 5.
    Выполнение
    8 weeks of study, 2-4 hours/week
    Субтитры
    English

    О дипломном проекте

    The capstone project consists of a case study that must be addressed to complete the specialization. In the case study, you will be asked to assume the role of the incoming chief executive officer of a fictitious privately held medical device company. From the company’s standpoint, its customers are the clinics that use and dispense its products, rather than the end-users of the company’s products. The company is currently facing a range of challenges, including obstacles to access for world-wide users of the company’s product, as well as internal conflict about the company’s priorities and a new disruptive technology. You will be asked to help the board address key changes in the industry, by developing a strategy to meet these challenges. Specifically, you will submit artifacts responding to a series of challenges related to the case. The artifacts will be peer-assessed on how effectively you applied concepts and skills explored throughout the specialization, assessed your own skills as a leader, evaluated the data to help you make an informed decision, developed a customer-facing design process, and communicated your strategy to relevant stakeholders.

Авторы

  • Северо-Западный университет

    Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

  • Elizabeth Gerber

    Elizabeth Gerber

    Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
  • Leigh Thompson

    Leigh Thompson

    J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations
  • Daniel J. O’Keefe

    Daniel J. O’Keefe

    Owen L. Coon Professor
  • Ernest Duplessis

    Ernest Duplessis

    Faculty
  • Pam Daniels

    Pam Daniels

    Clinical Assistant Professor, Design Innovator in Residence
  • Greg Carpenter

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Sanjay Khosla

    Sanjay Khosla

    Adjunct Professor of Executive Education
  • Hud Englehart

    Hud Englehart

    Faculty
  • Florian Zettelmeyer

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Greg Holderfield

    Greg Holderfield

    Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program
  • Barbara O'Keefe

    Barbara O'Keefe

    Dean of the School of Communication; Professor of Communication Studies; Annenberg University Professor
  • Tom Collinger

    Tom Collinger

    Executive Director Spiegel Research Center
  • Candy Lee

    Candy Lee

    Professor
  • Ed Colgate

    Ed Colgate

    Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute

FAQs

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