About this Специализация
Только онлайн-курсы

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Гибкий график

Гибкий график

Установите гибкие сроки сдачи заданий.
Промежуточный уровень

Промежуточный уровень

Часов на завершение

Прибл. 6 месяца на выполнение

Около 4 ч/неделю
Доступные языки

Английский

Субтитры: Английский, Вьетнамский, Арабский, Португальский (бразильский), Каталанский, Японский, Немецкий...

Приобретаемые навыки

Design LeadershipNegotiationLeadershipMarketing
Только онлайн-курсы

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Гибкий график

Гибкий график

Установите гибкие сроки сдачи заданий.
Промежуточный уровень

Промежуточный уровень

Часов на завершение

Прибл. 6 месяца на выполнение

Около 4 ч/неделю
Доступные языки

Английский

Субтитры: Английский, Вьетнамский, Арабский, Португальский (бразильский), Каталанский, Японский, Немецкий...

How the Специализация Works

Пройти курсы

Специализация Coursera — это серия курсов, помогающих в совершенстве овладеть определенным навыком. Можно сразу записаться на специализацию или просмотреть курсы, из которых она состоит и выбрать тот, с которого вы хотите начать. Подписываясь на курс, который входит в специализацию, вы автоматически подписываетесь на всю специализацию. Можно завершить всего один курс, а потом сделать паузу в обучении или в любой момент отменить подписку. Отслеживайте свои курсы и прогресс на панели управления учащегося.

Практический проект

В каждой специализации есть практический проект, который нужно успешно выполнить, чтобы завершить специализацию и получить сертификат. Если для практического проекта в специализации предусмотрен отдельный курс, прежде чем начать его, необходимо завершить все остальные курсы.

Получите сертификат

Когда вы пройдете все курсы и завершите практический проект, вы получите сертификат, которым можно поделиться с потенциальными работодателями и коллегами.

how it works

Специализация включает несколько курсов: 6

Курс1

High Performance Collaboration: Leadership, Teamwork, and Negotiation

4.8
Оценки: 850
Рецензии: 245
Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation. Recurring course sessions repeat every 2 weeks on Monday with an enrollment period of 5 days....
Курс2

Leadership Communication for Maximum Impact: Storytelling

4.4
Оценки: 459
Рецензии: 108
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation....
Курс3

Leadership Through Social Influence

4.5
Оценки: 395
Рецензии: 83
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions....
Курс4

Leadership Through Marketing

4.6
Оценки: 249
Рецензии: 51
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Преподавателя

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Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
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Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Sanjay Khosla

Adjunct Professor of Executive Education
Kellogg School of Management
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Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication
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Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
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Leigh Thompson

J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations
Kellogg School of Management
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Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Kellogg School of Management
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Greg Holderfield

Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program
McCormick School of Engineering and Applied Science (Segal Design Institute)
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Elizabeth Gerber

Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
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Pam Daniels

Clinical Assistant Professor, Design Innovator in Residence
McCormick School of Engineering and Applied Sciences (Segal Design Institute)
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Ed Colgate

Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute
McCormick School of Engineering and Applied Science
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Greg Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Kellogg School of Management
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Barbara O'Keefe

Dean of the School of Communication; Professor of Communication Studies; Annenberg University Professor
School of Communication

О Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Часто задаваемые вопросы

  • Да! Чтобы начать, нажмите карточку интересующего вас курса и зарегистрируйтесь. Зарегистрировавшись, вы можете пройти курс и получить сертификат, ссылкой на который можно делиться с другими людьми. Просто ознакомиться с содержанием курса можно бесплатно. При подписке на курс, входящий в специализацию, вы автоматически подписываетесь на всю специализацию. Ход учебы можно отслеживать в панели управления учащегося.

  • Это полностью дистанционный курс, потому вам не нужно ничего посещать. Все лекции, материалы для самостоятельного изучения и задания доступны всегда и везде по Интернету и с мобильных устройств.

  • Эта специализация не приравнивается к зачету в университетах, однако некоторые вузы принимают сертификаты на свое усмотрение. Дополнительную информацию уточняйте в своем деканате.

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in 3.5-4 months.

  • Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.

  • This course is best suited for aspiring leaders who are already leading, to a certain degree, within their organizations but not necessarily large teams.

  • We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • (A) Optimally design a team for success (B) Negotiate in a collaborative fashion in large and small business situation (C) Utilize primary action strategies to achieve personal branding (D) Develop strategies for initial crisis response (E) Analyze techniques for communication to different constituencies (F) Formulate strategies for storytelling for innovation (G) Develop strategies to influence others (H) Create a market focused strategy (I) Use analytics to improve marketing efforts (J) Utilize design methods to identify opportunities and develop a range of solutions (K) Bring human-centered design approaches inside the organization to build a culture of innovation

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