Formulate data questions, explore and visualize large datasets, and inform strategic decisions.
In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.
The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.
Специализация От Excel до MySQL: способы анализа бизнес-данных
Turn Data Into Value. Drive business process change by identifying & analyzing key metrics in 4 industry-relevant courses.
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Специализация: общие сведения
88,474
88,474Приобретаемые навыки
Binary ClassificationData AnalysisTableau SoftwareSQL
Специализация: принцип работы
Пройти курсы
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Практический проект
В каждой специализации есть практический проект, который нужно успешно выполнить, чтобы завершить специализацию и получить сертификат. Если для практического проекта в специализации предусмотрен отдельный курс, прежде чем начать его, необходимо завершить все остальные курсы.
Получите сертификат
Когда вы пройдете все курсы и завершите практический проект, вы получите сертификат, которым можно поделиться с потенциальными работодателями и коллегами.
Специализация включает несколько курсов: 5
Курс1
Business Metrics for Data-Driven Companies
4.6
Оценки: 5,118
In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.
You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs.
Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
Курс2
Mastering Data Analysis in Excel
4.2
Оценки: 2,836
Important: The focus of this course is on math - specifically, data-analysis concepts and methods - not on Excel for its own sake. We use Excel to do our calculations, and all math formulas are given as Excel Spreadsheets, but we do not attempt to cover Excel Macros, Visual Basic, Pivot Tables, or other intermediate-to-advanced Excel functionality.
This course will prepare you to design and implement realistic predictive models based on data. In the Final Project (module 6) you will assume the role of a business data analyst for a bank, and develop two different predictive models to determine which applicants for credit cards should be accepted and which rejected. Your first model will focus on minimizing default risk, and your second on maximizing bank profits. The two models should demonstrate to you in a practical, hands-on way the idea that your choice of business metric drives your choice of an optimal model.
The second big idea this course seeks to demonstrate is that your data-analysis results cannot and should not aim to eliminate all uncertainty. Your role as a data-analyst is to reduce uncertainty for decision-makers by a financially valuable increment, while quantifying how much uncertainty remains. You will learn to calculate and apply to real-world examples the most important uncertainty measures used in business, including classification error rates, entropy of information, and confidence intervals for linear regression.
All the data you need is provided within the course, all assignments are designed to be done in MS Excel, and you will learn enough Excel to complete all assignments. The course will give you enough practice with Excel to become fluent in its most commonly used business functions, and you’ll be ready to learn any other Excel functionality you might need in the future (module 1).
The course does not cover Visual Basic or Pivot Tables and you will not need them to complete the assignments. All advanced concepts are demonstrated in individual Excel spreadsheet templates that you can use to answer relevant questions. You will emerge with substantial vocabulary and practical knowledge of how to apply business data analysis methods based on binary classification (module 2), information theory and entropy measures (module 3), and linear regression (module 4 and 5), all using no software tools more complex than Excel.
Курс3
Data Visualization and Communication with Tableau
4.7
Оценки: 1,913
One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand.
In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles.
Курс4
Managing Big Data with MySQL
4.7
Оценки: 2,342
This course is an introduction to how to use relational databases in business analysis. You will learn how relational databases work, and how to use entity-relationship diagrams to display the structure of the data held within them. This knowledge will help you understand how data needs to be collected in business contexts, and help you identify features you want to consider if you are involved in implementing new data collection efforts. You will also learn how to execute the most useful query and table aggregation statements for business analysts, and practice using them with real databases. No more waiting 48 hours for someone else in the company to provide data to you – you will be able to get the data by yourself!
By the end of this course, you will have a clear understanding of how relational databases work, and have a portfolio of queries you can show potential employers. Businesses are collecting increasing amounts of information with the hope that data will yield novel insights into how to improve businesses. Analysts that understand how to access this data – this means you! – will have a strong competitive advantage in this data-smitten business world.
Преподаватели
Daniel Egger
Executive in Residence and Director, Center for Quantitative ModelingPratt School of Engineering, Duke University
Jana Schaich Borg
Assistant Research ProfessorSocial Science Research Institute
Партнеры курса
О Университет Дьюка
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
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Действительно ли это полностью дистанционный курс? Нужно ли мне посещать какие-либо занятия лично?
Это полностью дистанционный курс, потому вам не нужно ничего посещать. Все лекции, материалы для самостоятельного изучения и задания доступны всегда и везде по Интернету и с мобильных устройств.
Получу ли я зачеты в университете за прохождение специализации?
Эта специализация не приравнивается к зачету в университетах, однако некоторые вузы принимают сертификаты на свое усмотрение. Дополнительную информацию уточняйте в своем деканате.
How long does it take to complete the Excel to MySQL: Analytic Techniques for Business Specialization?
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in 6-7 months.
Как часто предлагается каждый курс в специализации?
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
What background knowledge is necessary?
No prior experience with analytics or programming is required. This Specialization is intended for anyone with an interest in data analysis and its applications in business decision-making.
Do I have to take the courses in this Specialization in a specific order?
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.
Will I earn university credit for completing the Excel to MySQL: Analytic Techniques for Business Specialization?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Excel to MySQL: Analytic Techniques for Business Specialization?
You will be able to frame practical business questions that can be answered with data, visualize analytical insights in an informative and compelling fashion, and translate and persuasively communicate insights into actionable recommendations for decision-makers.
What software will I need to complete the assignments?
You will need access to Microsoft Excel 2007 (or a more recent version of Microsoft Excel). We will be using the free Solver plugin for optimization problems, and this functionality is not available in alternative online tools such as Google Sheets. The Specialization will also make use of freely-downloadable software packages such as Tableau.
Will I be able to succeed in this class if I have never taken a statistics, computer science, or programming class?
Yes! We will teach you all the analytical and software tools you need to succeed not only in this class, but also as a business analyst.
Will I be able to succeed in this class if I have never had a job in a business-related field?
Yes. Our goal is to give you tools to help you navigate business data analyses of all kinds, even if you have never worked with that type of data before or do not have experience with the associated type of business.
Will I learn anything new in this class if I have a graduate degree in statistics, computer science, or math?
Yes. In fact, chances are high that you have never seen the majority of the content in this class. Applying quantitative skills to business contexts requires software, skills, and domain knowledge you are not likely to have been exposed to in graduate school.
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