Специализация Business Strategy
Steer Your Business to Success. Generate value and demonstrate global impact in four courses.
Об этой специализации
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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- Beginner Specialization.
- No prior experience required.
Foundations of Business StrategyCurrent session: Apr 16
- 4 weeks of study, 5-6 hours/week
- English, Vietnamese, Portuguese (Brazilian)
О курсеDevelop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful bu
Advanced Business StrategyUpcoming session: Apr 23
- 4 weeks of study, 2-6 hours/week
- English, Korean
О курсеAdvance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (interna
Business Growth StrategyCurrent session: Apr 16
- 4 weeks, 2-5 hours/week
- English, Korean
О курсеGet the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established m
Strategic Planning and ExecutionCurrent session: Apr 16
- 4 weeks of study, 2-5 hours/week
- English, Vietnamese
О курсеAvoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy exec
Business Strategy in Practice (Project-centered Course)Upcoming session: Jul 2
- 8 weeks of study, 2-4 hours/week
О курсеA Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for
Senior Associate Dean and Chief Strategy Officer
Samuel L. Slover Research Chair in Business Administration
E. Thayer Bigelow Research Professor in Business Administration
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