About this course: 学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
Created by: University of Pennsylvania
Taught by: Christian Terwiesch, Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School
| Basic Info | Course 5 of 5 in the 商务基础 (中文版) Specialization |
| Level | Beginner |
| Language | Chinese (Simplified), Subtitles: English |
| How To Pass | Pass all graded assignments to complete the course. |
Syllabus
WEEK 1
欢迎加入沃顿商学院基础课程毕业项目!
6 readings
- Reading: 欢迎加入沃顿商学院基础课程毕业项目!
- Reading: 项目时间表
- Reading: 分级和物流
- Reading: 项目模板
- Reading: 阅读
- Reading: 项目范例
WEEK 2
营销视频回顾
14 videos, 1 reading
- Reading: 欢迎加入商学院基础专项课程毕业项目
- Video: 战略营销挂图
- Video: 客户中心化如何盈利
- Video: 顾客维系
- Video: 客户开发
- Video: 品牌和数字化营销
- Video: 顾客和数字化营销
- Video: 声誉和评论
- Video: 产品生命周期
- Video: 更多有关影响力的事例
- Video: 更多有关影响力的事例——第二部分
- Video: 定价策略3——心理因素
- Video: 分销策略 1——引言
- Video: 分销策略2——渠道设计
- Video: 水平冲突
WEEK 3
运营视频回顾
3 videos, 1 reading
- Reading: 欢迎加入商学院基础课程毕业项目第二周课程
- Video: 引言——框架
- Video: 成本、质量、种类、响应能力
- Video: 总结视频——个案研究
WEEK 4
会计和金融视频回顾
7 videos, 1 reading
- Reading: 欢迎加入商学院基础课程毕业项目第三周课程
- Video: 应收账款
- Video: 呆账评估
- Video: 应收账款信息披露事例
- Video: 库存
- Video: 后进先出与先入先出
- Video: 库存信息披露事例
- Video: 3M公司：应收账款和库存
WEEK 5
任务安排
Graded: 华为挑战
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
