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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
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Оценки: 3,723
Рецензии: 1,246

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

VT

Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Фильтр по:

201–225 из 1,226 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: 武利鑫

Jun 14, 2016

This course is very useful for marketers and advertisers , because craft customers content is the first stage for sales, viral marketing will help firm got many customers in a short time.

автор: Dipra J

May 18, 2020

The whole course was very interesting and helped me to learn new startegies. I really liked the way Mr. Jonah explained a topic seamlessly and used examples to make it clear. Thank you!

автор: Anna S R

Oct 27, 2017

Very interesting information and great teacher! It's hard for me to focus on things and he managed to get my unbiased attention thanks to talking clearly, easy and using good examples.

автор: Anna A

Apr 23, 2017

Fantastic course!!!! Thank you so much!!!

I started it because of natural curiosity, but I found so many useful tips for my job!!!!! It's incredible!!!!

Brief, informative and gripping!

автор: Vladislav T

Jun 14, 2016

I find this course absolutely useful and interesting. Profesor Jonah explains all topics so clearly that is is impossible not to understand it. Looking forward to buy one of his books

автор: Itika V

Jun 05, 2020

Professor Berger was really illustrative, all the examples he gave during the lecture not only helped to understand the ideas completely but also made the lectures super interesting.

автор: CHANDRAKETAN S

May 02, 2017

Nicely planned with the factors about marketing being discussed in detail. A Must for any person as it teaches a lot about communication, human behavior as well as our own responses.

автор: Kunga D S

May 15, 2018

It is an amazing course. Simple yet explains quite a lot about marketing through effective examples.

A must to learn course for everyone and at any level , beginner or intermediate.

автор: Lokesh M

Aug 06, 2017

This is the best marketing information course ever I've seen... Amazing insights into the Science behind the Hit or Flop of the product or campaign... Thank you so much Professor...

автор: Mugdha B

Feb 05, 2017

It was a very helpful course. Mr. Berger was exceptional with his examples and explanation. His book is exemplary. I find use of his concepts in my daily business conduct. Thanks!

автор: Marie-Laure L

May 16, 2020

It’s an interesting and fun course if marketing and content creation are applicable to your career. I took this class while unemployed and it was such a breeze. Highly recommend!

автор: James H

Aug 31, 2019

The course teach me lots of stratagies and methods that make me get to know about how the contagious marketing skills are crafted. It is really helpful to my future developement.

автор: Idan L

Sep 22, 2017

Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.

автор: Shubham J

Aug 19, 2016

Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!

автор: Carlos A

May 19, 2020

It's very fun to watch with some brilliant Ad examples. It's only too expensive for me to buy a certificate (87€ for a 4 hour course isn't worth it). Anyways, loved the course !

автор: Mike H

Feb 10, 2018

Great Course. You been to develop a thought process that enables you to underrstand how crafting content to engage social and the different strategies depending on the product

автор: Michelle M

Mar 17, 2017

The course was presented in a manner that kept me engaged every step of the way. It helped me to think about my business marketing differently. Thank you for this introduction.

автор: Anna V

Jan 26, 2016

Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)

автор: Marta M B C T d V

May 31, 2020

This course is really useful, because it starts by giving a general idea about Viral Marketing and then, It describes each topic and helps to better understand the phenomenom.

автор: S D F

May 04, 2020

I loved learning new things about how to make ideas stick and opened my eyes to how I can best use my network and leverage my ideas moving forward. Definitely would recommend.

автор: Maurizio M

Apr 11, 2020

Why some things are popular is not random, it´s a science, a science that is explained here. Incredible Course, learned a lot from it and will now apply it in my businesses!

автор: Taylor A R

Jun 23, 2020

Prof. Berger is an engaging professor. The case studies helped solidify & better understand the concepts. Even if you have a marketing background, this is a great refresher.

автор: Paresh B

Mar 05, 2016

The contents of this course is just awesome and a must do course for anyone looking for an expertise in marketing.

Thank you Coursera for making this course available to us.

автор: Kevin R

Apr 22, 2018

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace

автор: Vivek S

Aug 02, 2017

This course was extremely engaging and useful. Clear examples and amazing explanations. I learned a lot from it and I will definitely implement everything that was taught.