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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

Оценки: 4,023
Рецензии: 1,342

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии


Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1201–1225 из 1,322 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Farhana K

Oct 06, 2016

A very good course, covers a lot of things that piques your interest in marketing.

автор: Vivek S

Dec 18, 2015

simple and effecient tips for everyday corporate life on how to ignite ones ideas.

автор: Becca R

Jan 29, 2019

Engaging content, segments easily digestible and valuable information. Thank you!

автор: Frances O

Aug 16, 2017

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

автор: Nicola m

Jun 09, 2020

Great short lectures, could use a little more detail on creating content itself

автор: Marga C

Jul 12, 2018

Great course, very useful information and a very good and agreeable teacher :)

автор: kwinters

Oct 03, 2017

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

автор: Rohan I

May 17, 2017

Very informative and well thought out structure to the way it was presented.

автор: Leo A R H

Sep 08, 2020

Good course. I learned a lot and I enjoy how interactive this course is.

автор: Shivangi S

Jul 10, 2019

this was a great learning exercise! I wish we had some assignments too.

автор: Alison W

May 04, 2017

A great reminder that things that go viral are not always by accident.

автор: Oleksandr K

May 05, 2016

Very good course! Very interesting and involving, but... too short....

автор: Claus S

Feb 16, 2016

Good teacher, great format. Could be a bit more advanced in the future

автор: Michael C

Dec 11, 2017

Great integration of multiple ideas and tied with real life examples.

автор: Joseph B

Oct 18, 2016

This was an excellent course! I really enjoyed it and learned a lot.

автор: Feste I

Nov 26, 2019

I really liked this course. Very interesting content and examples.

автор: Ruchan B

Apr 18, 2017

Great tips. All mentioned make sense and helpful. It is inspiring.

автор: Michael A H

Jun 17, 2017

Very intuitive and fun. Boost your business ideas with influence!

автор: Sudipto A

Sep 11, 2020

A few more examples would have been better. Otherwise, all good!

автор: gangotri

Jul 03, 2017

Well prepared course, with clear descriptions and examples used.

автор: JOHN Q

Mar 17, 2016

Fun courses with some interesting ideas. Thanks, I enjoyed it.

автор: Abhijeet S

Jan 22, 2016

The human physiology revealed in this course is truly amazing .

автор: Rick K

Sep 11, 2020

This is a good one. I got a couple of the books it suggested.

автор: Ariana S

Apr 11, 2019

A very insightful course which outlines key marketing skills.

автор: Jhenil P

May 14, 2020

It was very interesting, very philosophical and practical.