This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
Understanding Corporate Communications
Understanding Corporate Communications
Taught in English
1,787 already enrolled
4.3
(12 reviews)
Beginner level
Recommended experience
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Apply fundamental principles of corporate communications in different organizational contexts
Develop and implement effective internal communication strategies
Understand key challenges in communication during crisis situations
Demonstrate understanding of ethical considerations in corporate communications solutions
Skills you'll gain
Details to know
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Assessments
4 quizzes, 1 assignment
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There is 1 module in this course
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
What's included
19 videos2 readings4 quizzes1 assignment
Instructor
Offered by
Recommended if you're interested in Business Essentials
University of California, Irvine
University of California, Irvine
University of California, Irvine
University of California, Irvine
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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